As any artist will tell you, one man’s trash is another man’s treasure and a large production’s “trash”—whether an advertising shoot, film or large event—is a goldmine. As a project comes to an end and the creative departments begin striking sets and sorting through props, the dumpsters and heavy duty trash bags come out. If struggling filmmakers and artists of all mediums saw what entered the dumpsters destined for landfills and incinerators, they might tear up a little. And so the question becomes, why needlessly throw away material perfectly fit for reuse in other productions or art? Especially when commonly discarded items are layout board, foam core, rope, lighting gels, art supplies, constructed set walls, custom props, platforms, flooring, lumber and sheet goods.
Since 2009, LA- based EcoSet has been working on a solution. According to Executive Director Kris Barberg, EcoSet is a “responsible disposal vendor and sustainable production resource” providing film, television, web, commercials, and LA-based marketing events and productions with the means to reduce their environmental footprint. EcoSet achieves this objective through two main service sectors— zero waste implementation on set and a back-end reuse service called ReDirect.
A Zero Waste Set - “Striving for 90%”
Zero waste is defined by the EPA as 90% or greater diversion from landfill or incineration. The City of Los Angeles has set a goal to increase its landfill diversion rate to 90% by 2025 and 95% by 2030. This will be achieved through mandatory recycling and food waste collection. Other major cities like San Francisco, Seattle, Austin, New York, Washington DC and Minneapolis are further along with their zero waste goals. Businesses and corporations are including zero waste processes in their corporate responsibility commitments.
Barberg notes that traditionally, EcoSet has operated as a strategic partner with advertising and marketing brands assisting in the onsite development, support and implementation of a zero waste standard for a project. A good example of this process is the collaboration they’ve shared with Target since 2009. As soon as a concept is ready to be produced as an ad, Target contacts EcoSet and adds them to the production calendar. A sustainability one-sheet is included with the bidding specs sent out, and each department and vendor are required to collaborate with EcoSet’s services throughout the shoot or event. As soon as production begins, the EcoSet team is on site to meet and strategize with the production crew on sustainable practices that will endure throughout the entire project, focusing first on waste prevention efforts. The team also provides stainless steel water bottles to the crew as a means of minimizing plastic water bottles from littering the set. Every day, the EcoSet crew is on site first thing in the morning as breakfast is served, and are often the last ones to leave at the end of the day. Their priority is to manage as many materials as possible, including food waste from catering and craft service, recyclable materials and all reusable discards. Currently, EcoSet averages a 93% diversion rate due to their dedicated crew operating from day to night and at all levels of the process.
|EcoSet's ReDirect service salvages production materials
ReDirect – “Do Better than a Dumpster”
When it comes to their ReDirect program, Barberg explains that more than 50% of what EcoSet diverts from landfills involves recirculating custom creative elements, props and scenic pieces that are still in good condition, along with other production materials that are collected, stored and made available for free to the public.
While advertising productions or marketing events can utilize both the zero waste program on set and the ReDirect program after the production closes, many film and television productions can only budget for the ReDirect program.
Typically, productions must budget for disposal tactics such as 40-yard roll-off bins or contract labor to deconstruct a set and drive to a landfill site. If they plan for responsible disposals in advance and request a custom estimate from ReDirect, however, they can potentially save time and money on their back end process. Taking advantage of the ReDirect service includes sending pictures and detailed descriptions to EcoSet or scheduling a walk-through of the set. The more advance notice a production gives EcoSet, the more they can save on EcoSet’s work to coordinate a pick up or receive a drop off to their Materials Oasis, storing the items and then facilitating their reuse.
The Materials Oasis –
“A Gift to the Community”
Barberg shares that items, “Come in for a fee, and leave for free.” Educational programs and artists in the community benefit from the free materials, including non-profits, schools, camps, indie filmmakers, artists of every medium, theaters and re-use enthusiasts. EcoSet proudly boasts a re-use network of over 1,000 recipients and a “Free Alert” notification system that informs individuals when new items arrive at the Materials Oasis. One recent Free Alert announced the arrival of a marquis light, a staircase, an assortment of vinyl and linoleum, large pieces of carveable foam, platforms, cubes and more.
While people are always clamoring for first dibs on the treasures of the Materials Oasis, there are a few pieces that can be difficult to find a home for—like a 30-foot tall proscenium arch—or are made from materials that don’t hold up to long-term usage. The company will not pick up debris or anything broken or dangerous. Non-profits like Habitat for Humanity remain the best option for functional doors, cabinets or architectural items, but EcoSet can take custom or theatrically designed pieces.
Production Supervisor Melissa Manousos offered insight into how EcoSet partners with local film schools, providing resources and education to aspiring filmmakers. For example, at the beginning of each semester, AFI will often bring their incoming class of production designers, directors, and producers for a tour of EcoSet’s warehouse. After the students finish drooling over the mountain of set-building and prop-making material they now have free access to, the EcoSet team dedicates 3-4 hours to a mini-boot camp on sustainable best practices for productions. The hope is that the knowledge gained will assist these budding filmmakers to implement their own “zero waste” productions.
No matter the size of your production or the scope of your project, keep these thoughts from Kris Barberg at the forefront of your mind: “With a plan in place, it’s not waste.
EcoSet can be reached at (323) 669-0697 or ecosetconsulting.com