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PGA at Realscreen 2012

Posted By Administration, Tuesday, January 31, 2012
Realscreen Day Two: Anatomy of a Hit (Monday 1/30) 
By Renee Rosenfeld

Doug Ross and Katy Jones
Photo Credit: Kc Schillhahn 
The Realscreen Summit Day Two kicked off with the keynote address by NBCUniversal  Entertainment & Digital Networks Chairman, Lauren Zalaznick who delivered a rendition of her tremendously popular 2010 TED Talk.  NBCUniversal collected extensive data about why and how audiences respond to certain shows. Her advice to producers: know your business, know your audience and trust your creative instinct.

Reports from PGA Members at RealScreen
  • Tom Cappello of PGA Southeast had six network meetings and reports that his first meeting with SyFy was a success; execs loved the two shows he pitched.

  • Evan Marshall, a first-time Realscreen delegate says he’s on a very fast learning curve, learning what the networks want and adjusting pitches on the fly.

  • Steve Narisi reports that OWN is looking for shows with "intention.”   Execs advise that Oprah would ask, "What is the intention of the show?  What is its purpose?”  They have 200 hours of primetime to fill.  Steve notes that they’ll take pitches but prefer you have representation, and that OWN is on the lookout for shows that have experts like Dr. Oz in various topic areas.

  • Smithsonian is doubling its markets this year, having recently been picked up by Comcast. Smithsonian needs entertaining, informative, factual programs with integrity, and seeks shows that reflect the legendary Smithsonian Museum culture, history, and aerospace.·       Mark Cuban owned network HDNet has now partnered with Ryan Seacrest, and will be changing its name to ASX TV. (It seems that the days of bikini-clad women on HDNet are gone, or at least numbered.)  The network is moving more toward live events, especially music. The net is still looking for pop culture and lifestyle programs.

    Steve Katz and Doug Ross
    Photo Credit: Kc Schillhahn 

  • Katy Jones reports from The Golden Age of Non- Fiction session that unscripted reality television is here to stay. David McKillop, of A&E finds that characters in non-fiction are often stronger, more entertaining and addictive than invented characters in scripted television. Technology has allowed innovation of storytelling techniques in non-fiction, which as Jane Root points out, is now blurring the line between scripted and unscripted television. But there’s room for all of us as long as the storytelling is strong.

  • From "In Conversation with David Lyle,” The National Geographic Channel CEO says that their channels are doing well but need to do "weller.” Nat Geo is moving away from their brand name by looking for more character-driven programming with action and sub-culture themes. Lyle wants your fresh ideas and wants to work with production companies that haven’t worked with Nat Geo before, and has outlawed the phrase, "we don’t do that.”  Expect him to ask you at the end of the pitch, "What do you have that National Geographic wouldn’t normally be interested in?”

  • Lynn Hughes reports that it’s no surprise, but programming for men 25-45 is still king.Day two concluded with PGA National Capital’s Happy Hour and Pub Quiz at Fado’s Irish Pub in Chinatown.

Tags:  non-fiction  PGA National Capital 

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