Nearly 1,500 people turned out for this year's Produced By Conference
at Sony Pictures Studios. Believe us, we were there. We got
business cards from all but 11 of them.
This Conference was the sort of event that will have plenty of people
saying they were there even when they weren’t. By the time next year’s Produced
By Conference rolls around, the world will have 15,000 people insisting they
were at the 2012 edition.
Of course, all of those after-the-fact attendees are going to need to
sound credible. To that end, we offer this helpful slideshow, showcasing lots
of moments you can claim to have seen while faking your way through your
"of-course-I-was-at-Produced By!” tapestry of fabrications.
Isn’t that you, just out of frame at the Saturday evening wine tasting
reception? Didn’t you win one of the iPads for taking part in the E-Waste
recycling drive? You’re the one who asked that question that Todd Phillips is
answering so intently, right? And can you believe it? They cropped you right
out of that photo of Gale Anne Hurd and Tracey Edmonds relaxing in the GM
Speakers Lounge. In short, this selection of images should give you more than
enough to wax rhapsodic about all the stuff you didn’t actually see, from the
finalists for the PGA ProShow, to Michael Shamberg’s stylin’ sunglasses, to
David Picker’s now-legendary safari jacket. By the time you’re done, you’ll
have fooled even yourself into thinking you were there.
Our advice: Next year, just attend for real. It’s easier than making
stuff up, and the drinks are better.