At this year's Produced By Conference
the Producers Guild ProShow
is teaming up with Maker Studios
for their development partner in "online content". PGA member Emily Barclay, who is Senior Director of Special Projects at Maker Studios, took some time to talk about Maker's involvement with the ProShow.
This is the first year the
ProShow is partnering with specific Development Partners to offer a deal to
each category winner - what was your main inspiration for joining up?
Emily Barclay: Maker Studios is excited that the
digital platform is being recognized more and more by traditional media
professionals as a viable distribution model for content, and we want to offer
the opportunity for producers from all backgrounds to engage with us to develop
and create online content that might break the mold of what they are accustomed
Are there specific types of
projects you're looking for, or any sort of guidance you can give entrants?
What does "online content" mean to Maker Studios?
EB: We're looking for creative concepts
that would attract large audiences globally through a YouTube channel. Maker
has a very large audience base through our network of channels, so we are
positioned to help a creator find and grow a subscriber base for viewership.
Successful examples of online content are often repeatable format concepts,
generally short form, often non-episodic so that the viewer can consume
non-linearly. Audience engagement through calls-to-action are great ways to
sustain a show. Ideas that span categories of comedy, music, lifestyle, gaming,
and science fiction can generally find large audiences online. However, if the
right "big" idea of a narrative, longer form concept came along that
seemed particularly suited for internet distribution we would definitely be
When you meet the finalists at
the Produced By Conference, are you looking for them to pitch verbally, or with
materials, or are you indifferent?
EB: Materials are helpful. It is good to
know that a producer not only has a vision but the ability to execute a concept
beyond just an idea.
Are you bullish on developing
EB: We definitely are interested in new
stories -- stories and CHARACTERS. The most successful shows online are
Any final words for potential contestants?
Familiarize yourself with what is
happening online. A new generation of viewers have emerged whose primary
consumption of content is through the Internet. They want to be entertained.
What is your voice? Imagine what you could do in this space originally and
creatively, to find your own audience by giving them something fresh and
To submit for the PGA ProShow, please go HERE.