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Maker Studios Talks Partnership with PGA ProShow

Posted By Administration, Friday, March 22, 2013

At this year's Produced By Conference the Producers Guild ProShow is teaming up with Maker Studios for their development partner in "online content". PGA member Emily Barclay, who is Senior Director of Special Projects at Maker Studios, took some time to talk about Maker's involvement with the ProShow.

This is the first year the ProShow is partnering with specific Development Partners to offer a deal to each category winner - what was your main inspiration for joining up?

Emily Barclay: Maker Studios is excited that the digital platform is being recognized more and more by traditional media professionals as a viable distribution model for content, and we want to offer the opportunity for producers from all backgrounds to engage with us to develop and create online content that might break the mold of what they are accustomed to creating.

Are there specific types of projects you're looking for, or any sort of guidance you can give entrants? What does "online content" mean to Maker Studios?

EB: We're looking for creative concepts that would attract large audiences globally through a YouTube channel. Maker has a very large audience base through our network of channels, so we are positioned to help a creator find and grow a subscriber base for viewership. Successful examples of online content are often repeatable format concepts, generally short form, often non-episodic so that the viewer can consume non-linearly. Audience engagement through calls-to-action are great ways to sustain a show. Ideas that span categories of comedy, music, lifestyle, gaming, and science fiction can generally find large audiences online. However, if the right "big" idea of a narrative, longer form concept came along that seemed particularly suited for internet distribution we would definitely be interested.

When you meet the finalists at the Produced By Conference, are you looking for them to pitch verbally, or with materials, or are you indifferent?

EB: Materials are helpful. It is good to know that a producer not only has a vision but the ability to execute a concept beyond just an idea.

Are you bullish on developing new stories?

EB: We definitely are interested in new stories -- stories and CHARACTERS. The most successful shows online are personality driven.

Any final words for potential contestants?

Familiarize yourself with what is happening online. A new generation of viewers have emerged whose primary consumption of content is through the Internet. They want to be entertained. What is your voice? Imagine what you could do in this space originally and creatively, to find your own audience by giving them something fresh and unique.

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To submit for the PGA ProShow, please go HERE.

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