On August 1st, 2013 the California Film Commission, AMPTP, local business owners, Unions and Guilds, including the Producers Guild of America, gathered at San Francisco’s City Hall with the common goal of improving film production in California. This loosely formed coalition is working together to promote, improve, and enhance film and television production in the State of California. In the past 12 years, California’s place as the epicenter of film and television production has dramatically diminished - almost all large budget motion pictures are now made outside of California and less than 40% of primetime scripted 1-hour TV shows are filmed in the state. For a highly mobile industry, decisions about where to shoot are largely dictated by financial considerations-the availability of state or country incentives looms large as a consideration.
In 2009, the Alliance successfully worked with the Legislature and the Governor to create a 5-year, $100 million-a-year California Film and Television Production Incentive, which was further extended for 3 years in 2012. However, demand from productions that want to remain in or return to California has far exceeded the program’s funding - many productions must then leave California to film elsewhere. The program is up for renewal in 2014 and the Alliance’s sole goal is to secure an incentive that will actually make California competitive for the revenue, work, and jobs that come with this "home grown” industry.