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The MS FACTOR TOOLKIT: The Power of Female Driven Content

Posted By Administration, Thursday, September 10, 2015
Updated: Tuesday, February 23, 2016
Updated 2/22/16: MsFactorToolkit.com website now available!  Welcome to the Ms. Factor Toolkit. This has been created by the PGA Women's Impact Network and Women and Hollywood to give you the tools to successfully pitch female-driven content.

Market data regarding movies and television dramatically supports the fact that female-driven content is profitable, yet women working on both sides of the camera remain severely underrepresented.

We hope that producers and filmmakers will use these statistics as "tools" when creating financing proposals to counter those who see gender as limiting. When they say, "Less money is made with female leads, female stars, or female-driven properties," or "Women aren't our target audience" - you can now be armed with the stats that show that female audiences are powerful, and that female participation can lead to profitable outcomes.

The Ms. Factor Toolkit aims to raise awareness among decision-makers and to educate industry members by debunking the myths that perpetuate gender bias. This toolkit shows that by not supporting and valuing female-driven content in the entertainment business there is a significant underserved female audience, and consequently a lot of money being left at the door.

Happy pitching!

Lydia Dean Pilcher and Melissa Silverstein



Click here to view the new MS Factor Website!
(http://msfactortoolkit.com)


Follow the Women's Impact Network!

Facebook: facebook.com/PGAWomen
Twitter: @PGAWomen

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Comments on this post...

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RACHEL WATANABE-BATTON says...
Posted Thursday, September 10, 2015
This is a tremendous resource!
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Shaun OBanion says...
Posted Saturday, September 19, 2015
As a team of producers (one male, one female) who are actively developing content across all spectrums, creating content for women is a key part of our plan and one we take very seriously. Thank you for sharing this.
Permalink to this Comment }

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Neobe Velis says...
Posted Thursday, February 11, 2016
This is fantastic! Thank you for putting this together.
Permalink to this Comment }

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