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21st CENTURY WOMAN - The Times May Change, But For Anne Carey, The Great Stories And Characters Remains The Same

Posted By Justine Neubarth, Tuesday, July 11, 2017

When I asked Anne Carey, independent film producer and president of production at Archer Gray, how her job had changed over the course of her multi-decade career, I suppose I was expecting a sweeping response studded with words like “the internet” and “Amazon” and also “Netflix.” But given the question, she considers for several moments—she is nothing if not thoughtful—and then responds that no, at its heart, her job hasn’t transformed much at all. “Where the money comes from has maybe changed, the number of distributors, and the ways it’s distributed has waxed and waned,” she explains. “But I think to some degree, to me, it’s remained pretty much the same: You find a great piece of material or what you believe is a great piece of material. And you begin the process of creating centripetal force.”

For Carey, who is behind beloved features like Adventureland and The Savages, and more recently Diary of a Teenage Girl and 20th Century Women, creating that force—and crafting a narrative—is at the core of what she does. The daughter of a schoolteacher (her mother) and an army doctor (her father), it was a requirement to always be reading a good book (her mom’s rule) and to always be able to tell a good dinner table story (her dad’s). “Out of that,” she says, “came a love of storytelling.”

And sure, she concedes that where the storytelling happens has morphed a bit, or as she puts it: “Television has become where people sit and talk, and movies have become where people in tights blow stuff up.” She points to shows like Transparent, which “15 years ago would have been a movie.” Still, her process has remained consistent. She parses it out: “You work with a filmmaker who’s got their idea, and you help them figure out the version of it that the world is interested in, and you have to do that at the right price point. And you have to have great roles. That part hasn’t changed at all.”

A product of the Midwest and “rust belt cities of grit and good food,” Carey initially studied at the Cleveland Institute of Art. There she began making shorts of her own, working with a friend on “Stan Brakhage-type movies.” In order to study film as a major, she applied to transfer to USC, UCLA and NYU. She got into all three, and then in addition, she got into a car accident. “It was like a sign from God that I shouldn’t have a car,” she deadpans. And so, New York it was.

Upon graduation from NYU as a film/writing major, she took a string of “completely unremarkable jobs,” including waitressing and writing “horrible” alliterative marketing packages for MCA TV. (The one perk of that gig: calling Lew Wasserman and giving him the Nielsen ratings every morning.) On the side, Carey wrote screenplays, but they were, in her own words, terrible. “I was undisciplined,” she admits.

The big break came when she landed a position as the assistant to Phyllis Levy, the in-house book scout at William Morris. Levy, a Radcliffe grad and “a classic kind of New York woman”, hunted down manuscripts from New York publishers and literary agents and sent them out to William Morris’ A-list clients. “We probably covered about 400 books a month,” Carey recalls. “We had a reader for comedies, a reader for thrillers, a reader for women’s fiction.

From Levy (who herself had championed One Flew Over the Cuckoo’s Nest back when she was just a publishing assistant at Viking Press), Carey learned how to look for movies within books. “It was really, I felt in some ways, my graduate school experience. It was very hands-on, and you could see what was going on in theater and TV and packaging. It was all at your fingertips.”

Carey still considers whittling a movie from a book to be one of her great strengths. She looks for decisive endings because, “If the book doesn’t have a movie ending, your movie will never have an ending.” Period. She also reads for castable parts, highly specific worlds and simply for “stories that I am interested in.” Admittedly, that “seems very basic, but it’s very true. You live with these things for a long time.” Recently, she lived alongside 2015’s Mr. Holmes for quite awhile, having optioned the 2005 novel upon which it was based, A Slight Trick of the Mind, before publication.

While Carey self-deprecatingly describes her early attempts at writing as “lazy,” even she will admit that she is a “pretty good” reader. So good in fact, that when Levy departed William Morris, they placed Carey in charge of the literary development department at just 27 years old. After a year, she felt that she had gotten the most that she could out of the experience. She wanted to be closer to film production. She didn’t want to be an agent. And so she left.

Carey notes a somewhat prophetic letter that her father had recently dug up in his house. She had sent it home during her very first month at NYU. It read: “New York’s going okay. I think I’m figuring out this film school thing. I met a kid named Ted Hope. He’s likely to be a friend.”

She had met Hope, now the head of production for Amazon Original Movies, during her first class on her first day at NYU. Right around the time that she left William Morris, Hope, along with fellow producer James Schamus, was starting up the production company Good Machine. Once they had gotten a first-look deal at Fox Searchlight and they could pay Carey (“I wasn’t someone who could be in the film business and not earn money.”), she joined them as their head of development. Eventually she produced her first film, an adaptation of The Laramie Project for HBO.

From the time it opened its doors in 1990 until its acquisition by Universal Pictures in 2002, Good Machine was a force in independent filmmaking, championing features like The Ice Storm and Crouching Tiger, Hidden Dragon. “It was a great, great, great group of people,” Carey says. “One of the things I always say to students now when I teach is this idea of ‘the independent producer’—it doesn’t mean that you’re alone. You can’t really produce alone. I think I’ve had great partners, whether it was Phyllis Levy or the people at Good Machine, who were just great collaborators.”

In the midst of Good Machine’s rise, Carey also had children. Now that her sons are grown—one is out of the house, and one is a teenager—she’s eager to speak to the delicate balance of being a mother and handling a producing career. “I would tell anybody who asks that it’s hard. Don’t let anybody tell you that it’s not hard,” she warns. “Find the balance that works for your family. Like, I didn’t ever want to come home and have my kids be asleep, so I’d have my kids take a nap and then we’d all have dinner at 8 o’clock. Whatever works for your family still works for your family, and don’t worry about what other people tell you should work for your family.”

She remembers calling up the offices of Good Machine even on her way to the hospital to give birth to her first son and telling them offhandedly to read a script that she thought was good. When she came back to the office a few months later, she discovered that they hadn’t just read the script but had optioned it, for no other reason except “They felt like ‘if she’s calling on the way to the hospital, she must be really serious.’” Carey sighs. “It was never made.”

Carey arrived at Archer Gray, a production company founded by venture capitalist Amy Nauiokas, in 2013, with a “sort of Willy Loman suitcase full of movies.” In the four years since, the company has produced seven films, and Carey is now working on the upcoming Can You Ever Forgive Me, starring Melissa McCarthy, directed by Marielle Heller and with a screenplay by Nicole Holofcener.

Anne Carey hosts sons Nico and Jack on the set of The American
Right: video assist Mickey Bergstrom

I asked Carey about the importance of buoying women in the industry throughout their careers. “I don’t know that I’ve actually set out to help women filmmakers more than I’ve set out to help any other filmmakers,” she responds after another thoughtful pause. When she produced The Diary of a Teenage Girl at Archer Gray (in conjunction with Caviar and Cold Iron Pictures), she greatly enjoyed the singular atmosphere that arose from the sheer abundance of women on the set, including the line producer, the first AD and the second AD. “There’s something about that that I think is lovely, because I think it’s a different environment.” But Carey observes, she felt like she could also help men be better artistic partners as well. “I think the men need to evolve,” she suggests. “I think the women are fine. We have the skills, we have the talent, we’re equal. I actually think we should start concentrating on fixing the men.”

I want to be clear: Many men get it,” Carey continues, pointing to filmmaker Mike Mills and her experience producing last year’s acclaimed 20th Century Women. For Carey, who believes it is her “responsibility as a mother of two boys to raise evolved sons,” the mother-and-son story resonated with her, as did the late-‘70s period. “My mom knew many of those same kind of women, in the same kind of era. I felt like I had two possible contributions to make in this, in that I had been both this side of the story and I had been that side of the story.” She had worked with Mills on the script development for his first feature, Thumbsucker, and she spent a lot of time— a few hours every other Sunday for a couple of years—developing the 20th Century Women script with him. “A lot of it is just listening to him and helping him talk,” she said. “Mike talks to a lot of people and has a lot of influences, but I was excited to be invited into that process. It was super rare and intimate.”

And when it’s all said and done, Carey views her job in straightforward fashion: “It’s fun making movies. It’s not coal mining.” Her husband is an editor at the Wall Street Journal, and he provides a nice foil to her film life (or as she puts it, “He laughs at my fake world.”) And his line of work gives her additional insight into just how dramatic the news is in this particular moment in time. “It’s very hard to get people away from the news right now, right?” she tells others. “For something to be more interesting than the news, it has to be pretty interesting … We have to make things that resonate.”

And while so much has changed, much remains the same. The current discourse reminds Carey of when she was in art school and film school in the 1980s. “I remember thinking about Reagan and Koch and New York and thinking, ‘I just need to make stuff that chips away at that.’ And I think now is a really exciting time to make movies that, without being overly heavy-handed, improve the conversation and improve the dialogue.”

-Photographed by Ricky Rhodes

- This article originally appeared in the June/July issue of Produced By magazine.

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STANDING UP TO CYBER THREATS - Time To Update The Production Workflow For Our Cloud-Connected World

Posted By Lulu Zezza , Tuesday, June 27, 2017

What’s the big deal?

Every day in the news we hear about new cyber-crimes. Many of these crimes affect us personally and directly. The Anthem Blue Cross breach of millions of customers’ identity data included those of us insured through the MPIPHP. These breaches are rarely explained, but the vast majority trace back to an employee within the organization who is used (wittingly or unwittingly) to access or infect the company information.


What’s so secret and why is it important to me?

Our productions are targets of many types of threats, from random ransomware blackmailers to leaky insiders to content pirates. The damage however is not necessarily limited to the commercial value of the production. The damage can include the identity theft from employees, the creative reputations of our artists and the personal reputations of our cast.


What production elements have been (or should be) considered confidential?

We have always considered scripts, contracts, designs, callsheets, dailies, continuity stills, raw publicity stills, employee payroll and health records as confidential.  Personal contact information on the crew list, including emergency contacts and medical information (e.g., allergies), is protected confidential information. Even so, this information is frequently shared amongst crew members—some who need it, some who may not.

Works in progress, particularly early stages of the writing and design process, are extremely confidential, even more so if they are rejected concepts that could misrepresent the goals and aspirations of the artists and the production.


How have current workflows put that information at risk?

Today we have a plethora of tools to make us more productive. Smartphones, tablets and laptops allow us to take our work anywhere, while cloud applications allow us to share with anyone. And yet, most of our systems for securing our productions work only within the confines of our physical (or as we call them, “practical”) work spaces. We tend to apply the same logic to protecting our digitally created and stored information. Unfortunately, there are many unknown and misunderstood weaknesses to our defenses.

More obvious: Someone takes pictures with their smartphone and posts them on social media. Less obvious: Someone turns their smartphone into a mobile hotspot and uses it to transfer media from the AVID.

More obvious: Someone forwards an email containing their callsheet to paparazzi. Less obvious: Someone opens a personal email with ransomware embedded, infecting the office server and everyone connected to it with data-locking malware.

More obvious: Someone’s personal and not-backed-up computer becomes corrupted and loses all their work in progress. Less obvious: The employee’s work product leaves along with them at wrap instead of that work product remaining in the company’s possession.

We are inventing smarter systems to share information, such as Filetrack, Scenechronize, 5th Kind, Pix and Aspera. These do help limit the promulgation of documents and videos to unauthorized recipients but only when we, or our crew, actively move those documents or videos into or via those systems. None of these protect our information outside of their applications.


How can we update the workflows to be more secure for our casts, crews and collaborators?

It starts with providing education and a new standard of excellence for our crew.

Systems for information management and security have met with remarkable resistance in the production community. There are numerous root causes of this resistance that can be turned into solutions.

Filmmakers are by nature, miracle workers. They are creative, independent, self-reliant and generally self-taught. They pride themselves in learning new and better solutions every day.  But they resist learning new systems which they have not discovered for themselves. Planning and setting up systems to protect data is not on their agenda—they need to be reviewing sets and props and camera setups. But if they can be included in finding the solutions and in planning the implementation, they will be vested in the plan.

Filmmakers are team players; they understand they are an essential part of a group effort. The information created on a production—creative, mundane and personal—is under constant threat. The cast and crew are the only combatants to protect that information. As a team working together with a plan of defense, they can protect that information—the same way they work together to execute the shooting schedule and the creative vision.

Filmmakers are hoarders of their work product.  Producers rely on experienced crew members to bring their accrued knowledge, which may include accumulated intellectual property from prior productions.  We engage crew with pertinent past production experience to create new and surprising methods and results.  This industry-wide reliance has resulted in generally lax enforcement of work product (IP) collection and storage by production companies.  It has also created, amongst crew members, a false notion of ownership of the IP that is in direct contradiction of every production employment agreement.  Crew resist storing their work on the company systems because they often believe (incorrectly) that it belongs to them.  Contractually, none of this work product should be repurposed on another company’s production except that the industry relies on their accumulated experience.  Currently, the general practice is for crew members to determine what work product they ‘share’ with their producers, typically only the ‘finished’ versions they want to be evaluated or used.  Thus, the crew curates what the producer gets to use—despite not necessarily knowing what the production needs. All too often, months after wrap, producers will search in vain for information they need for reshoots or marketing or chain of title backup.  We need to address this paradigm, and acknowledge that while the crew should take with them what they have learned, it should be the production company that determines what materials are appropriate for a crew member to keep, rather than the crew member determining what copies to provide to the production company.

Filmmakers are soldiers with an inherent respect for the chain of command. The role of information management typically has been handed to the youngest and most computer-savvy PA in the production office or occasionally to a local “IT guy.” These are crew at the bottom of the chain of command and often have little training in information security beyond setting a password on the wifi network.  Producers and UPMs need to recognize the complexity of this responsibility, engage someone with appropriate training and give that person “department head” status.

Beyond education, there are a few basic means which can begin to create a safer information environment. These alone do not provide a total solution, but they make strides in the right direction.

A first, simple and inexpensive action is to create a production-specific email domain and issue production email accounts to any crew member who will be creating information or accessing production information and media.

This provides several basic layers of security:

The likelihood of a phishing email scam (which tricks the recipient into opening links or attachments which contain malware) reaching the new single-purpose emails is very low.

The emails can be managed and backed up easily. In fact, if a crew member returns for a pickup shoot, their email can be reactivated and all their correspondence from principal immediately available to them.

Crew member access to the production systems such as those mentioned above can be limited to their production email account and easily disabled (along with the email account) when they wrap.

Production emails provide an audit trail to track attachments sent and to whom.

If there is the unfortunate case of a lawsuit and email correspondence is subpoenaed, it may be limited to only the production email versus pulling in the personal emails of the subpoenaed crew.

A second simple action is to provide a production-managed, enterprise-quality file sharing system. These services function just like the consumer versions of Box or Dropbox that most of our crew are accustomed to using, but provide a means to limit access and sharing permissions.

A third action, slightly more involved, is to set new policies regarding personal phones and computers, providing an alternative to relying on crew bringing their own devices (“BYOD” for short). BYODs are probably the greatest threat to information security in film production. Remember, the phenomenon of using personal phones and computers is relatively new and we managed to provide them, when necessary, before they became so cheap that every crew member had their own. Unfortunately, we came to rely on our crew BYODs before they became the powerful data broadcasters they are now. Fifteen years ago, if a producer was asked to provide a crew member with a device that could stream live HD video from the set to their social media page, the likely response would have been, “Are you crazy!?” But today, every crew member with a new smartphone has that ability.

Logically, no personal smartphones should be allowed in sensitive work areas, e.g., the set. By providing company-managed devices (computers, tablets and smartphones) to crew who are using them to create material for the production, share information with other crew and record information such as continuity on set, the company can control the services and applications the devices access.Company-managed devices can be kept up to date for anti-virus, firewall, drive encryption, backups and remote tracking or data wipe, if lost. They can be connected to the company-shared file system so photos and other data can be stored directly and instantly to the system.

A fourth step—another simple one—is to set up separate wifi service with limited access to office networks such as the office server and printers. Wifi network passwords should be known by very few people and never posted on the wall. A separate guest wifi with no access to the production network can allow visitors to check email and browse the web. Ideally, a production will limit access to the office network (server and printer) to hardwired ethernet connections. The wifi should access the internet only.

SPECIAL WARNING: Watch out for securing the office network printer-copier. Printers can now scan and email documents to anyone, anywhere. Printers are also access points for hackers to enter the network—an innocuous security weakness in the middle of the office.

More solutions are important and necessary but become more complicated and require information management and security training. So bring on the appropriate personnel to set it up and manage it! This means a new department with a new department head, but in this era of constant evolution the producer and the crew cannot be expected to be current with information threats and solutions. Some responsibilities under the purview of the “Information Management” department may be delegated out to crew who are already handling them, even unbeknownst to themselves.  Data assets (documents and media saved in digital format) might be managed by a production secretary and/or an art department coordinator and assistant editor. Fixing the printer jams and resetting the wifi router might be handled by the office PA. But the overall setup, equipment management and policy oversight should go to a person trained for the task.

These further solutions include (but as our contracts are wont to say, are not limited to):

Providing a single-sign-on secured network. Practically, this means just one username and password for crew to access all the production applications. For the information manager, it enables a single place to manage crew access to the various applications such as their production email, file sharing account or other company-provisioned software.

Providing device registration for network access. For the crew, this provides faster access to systems like the office network. More importantly, unregistered, i.e., unknown devices cannot access sensitive information.

Providing endpoint management control to computers, tablets and smartphones. For the crew, this means that their devices’ access to applications and external ports is limited to company-approved services. It also means that the device is monitored and can be remotely locked or wiped if it is lost.

Providing endpoint controls rather than air-gapping to sensitive networks such as editorial. (Air-gapping: to isolate a computer or network from the internet.) Unfortunately, air-gapping makes the activities on that system invisible. In an air-gapped editing room, a person might use their smartphone as a mobile hotspot without leaving a record of data exported.


How much should we be spending? And how much are we spending already?

There are added production costs related to securing our information, but they are less than one might imagine. Productions are already budgeting for computer and phone allowances and office networking. New costs might include:

The Information Manager—a new department head, commensurately compensated.

The domain name (nominal) and email accounts for those who are creators/contributors/users of information. Note: crew who are recipients only of production notifications, such as callsheets and even scripts, do not need email accounts. Secure methods of sharing can be used to send them these docs without granting them access to the production’s network. Email accounts run $8 to $40 per month, per person, depending on the added services such as office applications and endpoint management controls.

Data backup services to provide continuous backup of production devices and servers. There are many providers and prices range depending on amounts stored and numbers of devices backed up.

Enterprise-level file sharing services. There are numerous providers, and a production may wish to use more than one based on the different types of storage and sharing. 5th Kind, Pix, Dax and MediaSilo offer secured media sharing. Scenechronize, Egnyte, Box Platform, Citrix Sharefile, Dropbox Advanced and Enterprise offer secured document sharing. Some of these services are already part of common production practice.


What are the downsides of doing nothing?

We used to resist upgrading our operating systems because the upgrades would be buggy and incompatible with our software; they might slow us down for days, weeks and even months. Today, not upgrading your operating system is the equivalent of leaving your home’s front door wide open while you’re away on vacation. There is a battle taking place, day in and day out, between the cyber-crime world and the rest of us. It is invisible until it affects us personally and directly. It is extremely likely that our computers and phones are infected right now, until the next update to our anti-virus or operating system.

We need to accept as a community that the same threat applies to our own productions. Graeme Wood’s quote from 2009 has only become more true since: Change has never happened this fast before, and it will never be this slow again.”

Not taking on this challenge subjects our work to piracy, blackmail and fraud, and our personal identity to reputation and credit destruction. If that isn’t scary enough, consider the potential regulatory sanctions. As storytellers, we sometimes consider ourselves outside the normal rules and norms applied to less creative industries. But in fact, all those rules and norms apply to us as well. There are regulations that protect the information we collect about our employees. These regulations are strict in California and they are draconian in Europe. In fact, the new EU regulations, which will go into effect in May 2018, assess fines of 4% of gross worldwide revenue or 20 million euros, whichever is greater, for the misuse of EU resident personal identifying information. While our infringements may be small, a regulatory action against one of our productions can have far-reaching consequences.


What are some side benefits of adopting safer methods during production?

Adopting a designed and managed information system can provide more than just information security. It can provide many production efficiencies. The most obvious is that wrap can be a continuous process during the course of production. If all documents and media are already stored within the production shared file system, then they are already ‘wrapped.’ Eliminating all the personal storage of information and consolidating it into shared secure systems enables rapid dissemination of information to those who need it. Finding information is made easier, and restoring it to crew for pick-up shoots can be instantaneous.


If nothing else, let your approach to security be guided by the following wise words:

It is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.

—Leon C. Megginson


We cannot solve our problems with the same thinking we used when we created them.

—Albert Einstein


Join the battle to protect yourself and your productions.

-Illustrated by Christine Georgiades

Essential allies:

The Content Delivery and Security Association ( provides free guidelines.

Media & Entertainment Services Alliance ( hosts industry informational conferences.

- This article originally appeared in the June/July issue of Produced By magazine.

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JORDAN PEELE - The Guy Is So Funny, It's Scary. Or Is It The Other Way Around?

Posted By Chris Green, Tuesday, June 20, 2017

The post-studio era of Hollywood filmmaking can claim a select but distinguished tradition of sketch comedy pioneers who went on to significant acclaim as feature filmmakers, a group that includes Mike Nichols, Ben Stiller and both sides of the Mel Brooks/Carl Reiner duo. Readers are free to speculate precisely what makes sketch comedy such fertile ground for creatives who ultimately find their fullest expression on the big screen. If we had to guess, we’d hazard that the tight control over every aspect of production that short-form storytelling requires simply provides an accessible early model for discovering and executing a great idea. If you can do it in four minutes, who’s to say you can’t do it in 90?

We don’t want to jinx his chances at joining that select group; at this point, he’s only got a pair of produced features to his credit. But Jordan Peele is looking like an awfully good bet to become the next essential filmmaker to emerge from the sketch trenches.

The specs all check out. By the conclusion of the five-season run of Key & Peele on Comedy Central, Peele and partner Keegan-Michael Key were widely hailed as the finest pure sketch comics of their day, capping their show with a deserved Emmy Award for Outstanding Variety Sketch Series. His first feature, 2016’s Keanu, was essentially an extension of his television work, featuring Peele and Key in onscreen roles and director Peter Atencio behind the camera. 

  Producer/writer/director Jordan Peele (standing) on the set of Get Out with cast
  members (from left) Catherine Keener, Bradley Whitford, Allison Williams
  and Daniel Kaluuya. 

It’s fair to say that no one saw the next step coming. Whereas most of Peele’s sketch-to-movies forebearers—Nichols being the chief exception—continued to lean on their established chops and expand their comic sensibilities to the bigger screen, Peele took a sharp left turn toward his earliest passion, horror films. Moreover, for the first time, he stayed behind the camera, making his feature directorial debut without the help of his own onscreen skills. Whatever questions may have lingered over those choices, they were resolved by the time the lights came up. A pitch-perfect synthesis of horror and social satire, shot through with his sketch work’s characteristic attention to genre detail and unsparing insight into the racial tensions of 21st century America, Get Out opened to universal critical praise and sensational box office, becoming 2017’s first must-see, word-of-mouth movie phenomenon.  

Already, audiences are bracing for the next salvos, appetites whetted by the announcement of a planned slate of features from Peele’s Monkeypaw Productions, promising to tackle social issues through the genre-film lens. In that effort, he’ll have the continued backing of his Get Out company partners, Universal Pictures and fellow PGA member Jason Blum’s Blumhouse Productions. Readers can look forward to hearing more about it during Peele’s headlining “Conversation with” session at the 2017 Produced By Conference, a discussion moderated by outspoken fan and TV legend Norman Lear.

So, before you came out here, what did you think a producer did? What was your idea of what a producer was?

I still don’t know that I know the answer to that question. [laughs] But I thought a producer was the person who provided the money for a film. And I knew from the Oscars that the producers accept the award for Best Picture, so they must be important. It wasn’t until coming here that I realized there’s a wide spectrum of types of producers and producorial responsibilities. And now, to me, it’s sort of code for “make the project happen, and make it better.”

Hey, that’s about as good a one-sentence summary as we’ll ever print. So early on, who did you see doing the job of producing that made you think, “This is an effective way to work,” or, “This is the guy that’s making it happen?”

Well, we had great showrunners, Jay Martel and Ian Roberts, at Key & Peele. At the time, Keegan and I were just starting out as producers ourselves, so it was a very symbiotic relationship.

Even before that, on MADtv, there was a guy named Dick Blasucci. I really, really liked him and his producing partner at the time, Lauren Dombrowski, who passed away maybe 10 years ago of breast cancer. She and Dick were probably my biggest mentors as a producer. But Lauren and I had even more of a connection and friendship. Just on a personal level, she’s the one who helped me quit smoking. She saved my life. But also she was someone who I felt genuinely supported the artistry that I was trying to bring to the table at that show. And I think that was tied up in her having a certain anti-establishment sense, which I think is an important producorial quality, because the best projects are always the ones that are pushing boundaries of some sort. She was somebody that really cherished the artist and the craft.

How did you internalize those values and bring them to the work you wanted to do? Key & Peele clearly wasn’t conceived as “just another sketch show.” There was intent to it. How did that intent push the show towards what it was going to be?

I think sketch is one of these art forms where if you’re not pushing the boundaries, you’re not doing it right. It needs to earn its “shortformedness.” Sketch is a temporary thing, and that sort of opens up the door to take big swings, to push into areas that seem uncomfortable and still make it work.

Key & Peele was about satisfying what I wasn’t getting (or what I never got) from the MADtv process. MADtv wasn’t my show. It was somebody else’s show. And so there was this feeling of needing to fit my comedic sensibilities into “the box,” the format.

So by the time Key & Peele came along I was starved to establish a more distinct comedic voice within sketch comedy. And of course we utilized the best techniques that all of our favorite shows used, from In Living Color, SNL, Mr. Show. For us, it was about boiling all of our favorite things down into what was essential about them and then taking that and applying it to what we knew worked for us.

We wanted to redefine what racial comedy was. Redefining or broadening what is thought of as the African-American identity was important to us. Because we felt like we hadn’t seen the “Black nerd” expressed in any way at all. And this was right as Obama was coming into office … I mean, he’s the king Black nerd. Looking at it from a different direction, Keegan and I also had this sense that we’d never seen a sketch show that really executed the genres it parodied with exact precision. We wanted to make absolutely sure that if we’re doing a Les Mis parody, it looks and feels like Les Mis. If we’re doing a rap video it looks and feels like a rap video. Our director Peter Atencio really helped us cultivate that and realize that vision.

He took each sketch as its own short film. Our whole plan from the very beginning was that we wanted this to be like the holodeck [from Star Trek: the Next Generation]. It had to be a sketch comedy holodeck. When we walk onto the set, we want it to look and feel like we’re in that world, in that genre. So that was an ideal we came into the show with and it was the reason we picked Peter, because he’s a chameleon. He had been doing this show called The Midnight Show at UCB, where he had been working on a smaller scale but executing these high production values for that level. We were also very slick with our schedule and budget. We would design the season, from the start, as a season so that we could spot the red flags and say, “Look, we’ve got seven sketches here that will cost as much as an entire episode. So what we have to do is maybe take three of these and then fill these episodes out with sketches that are just as funny, but maybe they don’t break our back.”

So the whole process was very strategic, looking at what we could achieve and adjusting our artistic accordingly. Which is something I did with Get Out as well. Coming into it as a producer allows you to be steps ahead of the pitfalls, allows you to know how to use the monetary limitations … not to bypass them but literally use them to make the movie better.

  Jordan Peele discusses a scene with Bradley Whitford on the set of Get Out

I hear that from producers time and time again, how ultimately grateful they are for the limitations. The thing that you get when you have to scramble is better in the end than the thing that you had originally written back in the day.

That’s right. Because it’s mock inspiration, right? Basically, the more correct choices you make on a project, the better. So if you look at every roadblock or every challenge as an opportunity to make another correct choice, then those limitations become exciting. That’s the only way to do it, I believe, because it’s so easy to get caught up in the idea that something “needs to be this way.” You hit this limitation and your brain checks out or short circuits, and you get stubborn. But a lot of what improv teaches us is, “No, those can be gifts.” And, of course, the best are experts in this. I mean, I always go back to Steven Spielberg and Jaws and Bruce—the shark that barely worked but ended up bringing us the best monster movie of all time, because Spielberg was able to convert it into the terror of what was underneath the water as opposed to the horror of seeing it head-on.

Could you talk a little more about that? What were some of the “gifts” you received on Get Out?

Pretty early on in the prep process for the film we were going to shoot here in Los Angeles. We were scouting here, but then due to a circumstance we were no longer going to get the tax rebate that we were counting on. So all of the sudden, we had to change locations and go someplace that had a better rebate. Now this was a month before we were going to shoot, really three weeks or a month into prep. And almost on kind of on a whim, I chose Alabama. Because we had to make a decision. I figured, they don’t have thousands of projects there like New Orleans or Atlanta so maybe we’ll be able to get our choice of crew and everything here. It presented a whole series of challenges because the film infrastructure there wasn’t too developed, although it’s improving, certainly. But it was hard to get locations; people didn’t have any contacts. [good ol’ boy accent] “What? You want to make a Hollywood film here?” But at the end of the day, I can’t imagine having shot it anywhere else. All those square pegs in the round holes ended up shifting how I thought about the world of the movie.

Just take the house, for example. It was originally written as a mansion, with the privileged angle as more of a foreboding presence. The house was going to loom over him. But of course, we couldn’t afford the mansion. So we had a more normal house … Still a beautiful, idyllic house with a lot of space and a sense of privilege. But it doesn’t have that looming presence, and I think the movie is better for it.


Oh, completely. You’re not tipping your hand that way. The comfort that you feel in that environment is such a huge part of that first act and the setup for what’s coming.

The same thing is true for the family itself. The parents, Dean and Missy … in the original script they were more stuffy, stereotypically WASPy, less down to earth. But when Bradley Whitford and Catherine Keener signed on, it helped me evolve the characters into really these seemingly warm, liberal, intellectuals. I mean, what would the film have been if it wasn’t that? 

Right, exactly. It’s so much more subversive that way.

For every single role cast, I looked at it less as me teaching the actor how to be the character I wrote and more like bringing the character and the actor towards one another. Like, what is Caleb Landry Jones’ version of Jeremy? That’s another character where the original conception was this normal sort of overeducated, cocky, preppy guy. But Caleb has this real “creepazoid” factor. So that’s when I realized, “Okay, Jeremy, he’s not the dude I originally thought. He’s more of the kid who probably tortured animals when he was younger.” So we moved towards that.

Almost all the characters were that way, I would say, with the exception of Chris and Rod. That casting was pretty straight down to exactly what I had planned the characters to be like.

Right. Well, I mean, they’re the “normal guy” anchors of the story. They’re not the ones surrounded by the genre elements that you’re playing with. But just to sort of track back a little bit and talk about the development of the project, after Key & Peele wrapped, and everyone is wondering, “Well, okay, what next?” how is Get Out where you gravitated? Because I’m sure everybody was expecting you to keep going in the comedy direction.

Yeah, well, I’ve been a fan of this genre for so long. To be honest, making horror films was my first dream before I discovered comedy. So that was always kind of bubbling up. In 2008, after MADtv, I went into this period of my career where I really got to ask myself, “So, what’s next? If I could do anything in the world what would I do?”

So in that state, I started writing a wide variety of projects, just with the goal of getting better as a writer. Those sort of gestated for awhile. After a couple of years, Get Out just sort of rose above the rest as the thing that was the most ready. So by this time Key & Peele had started. Towards the middle of shooting Key & Peele, I had a general meeting with this guy, Sean McKittrick at QC Entertainment, and I sort of pitched Get Out offhandedly. He said, “I want you to write that script. Let’s write it. We’ll buy it.”

So I wrote it, and then kind of realized halfway through writing it, “Hey, I’ve got to direct this too. No one else can do this.” So the reality of it was, knowing that this was coming and was something I really, really believed in, that was the reason I told Comedy Central, “We’ve got to end the show.” The last two seasons of Key & Peele we did one after the other. It was a grind. By the time Key & Peele was over we shot Keanu and then I went straight into Get Out. But people would always ask me, “How come you stopped Key & Peele? You were on top! Why would you walk away from that?” And my answer was always, “Well, I think when people see this movie they’re going to wish I had actually been doing this for the past 10 years.”

So how did the money
come together? Did Sean finance it?

QC took it on to fully finance it. I developed the script with them and/or for them. About eight months to a year later, they were putting their feelers out for a partner. There were several production companies that we went to. Some of them just plain didn’t get it and told us to fuck off. But Blumhouse, they really got it. It was a perfect match. I mean, what an amazing brand for a horror thriller to go out under, and what an amazing track record they have of utilizing their Universal slots and working with Universal marketing for wide release.

If it came down to it, QC was prepared to finance it. But it was a perfect strategic alliance. As soon as Blumhouse came on, their infrastructure really helped provide me with a lot of stability as a first-time director.

Something producers always talk about is the importance OF “casting the crew” and finding your department heads and finding your principals. How did you go about that process?

It came together in what I would imagine is a fairly typical way. You get a bunch of recommendations, you look at their work and you see who’s the best and who’s available. So Toby Oliver is my DP; he’s a guy who had done such beautiful work, just a great reel and very consistent aesthetic. Also, he’s from Australia, and the way they work in Australia really trains the cinematographers to work on lower budgets, so they work faster.

Interesting. Bruna Papandrea talked to us at length last year about how there’s really strong government backing for low-budget film in the Australian system.

That’s right. So one of the ways I was looking at this was that we needed to populate this movie with talent that’s better than what we can pay them. [laughs] So we found our way to Toby, who has paid his dues pretty hardcore in Australia but is a relatively fresher presence here, trying to build his U.S. portfolio. So I’m basically getting a super-experienced DP for a little bit less than what one might think we would have to pay to get somebody with that talent. The same with the production designer, Russell Smith. He’s a guy who has worked on much bigger-budget films but who was at a place where he wanted to do something smaller. So it felt like he was willing to come down a couple of steps to do this film.

That was the approach all across the board—everybody involved, along with being brilliant at what they do, was looking at some reason that they might be willing to do something a little below their pay grade, whether it was because they believed in the project, or they were looking for something like this on their resume for some reason or just because they fundamentally “got it.”

In terms of “getting it,” the tone of the film is really precise. It has to walk a fine line in terms of giving you the stuff you expect from a genre horror story, plus a kind of social commentary angle that can’t get too heavy or else you lose the fun of it. How important was it that the folks you brought on inherently understood that balance? Or is that more like something that you felt you would bring to it, given the people with enough skills to execute the thing?

It felt more like the latter, honestly. I mean that’s my role, right? And as I would continue to talk about the film in terms of what it is and what it’s not, over the course of that, people arrived at a better idea of what their role in it is. But, to be honest, there weren’t a lot of reference points I could give.

Right. I was just thinking that.

Yeah. So I can give them an idea, like, “This is The Stepford Wives. This is Scream. This is Shining. This is Halloween. This is Night of the Living Dead.” I want to take pieces from all of those things, but most importantly, I want the thing to feel real. I think the part that I knew I couldn’t necessarily count on anybody to fully wrap their head around was the proportion of thriller to comedy. If it’s one notch more comedic, it’s a totally different film. It’s a parody. And if it’s one notch too serious, then all of the sudden we have something that may just be too upsetting and hard to watch. So that balance was something that I knew I had to be very careful about.

Did you do a lot of rehearsal with your cast in terms of getting them to hit these notes? How much leeway did you give them to find their “zone,” given that you had to have a pretty good idea of the bull’s-eye you were going for?

I had conversations with all of them before we got to Alabama. They came out probably a week before we shot. There was one day and night where Catherine Keener suggested we all go to a house and just sort of get to know each other. She had done that with a project before, and it turned out to be really a great decision. Basically, we were just hanging out with the family, and you can sort of see and feel the actual dynamic between the actors develop. That continued to inform me as to who the characters were to each other. So by the time we were in front of the cameras, we had done a lot of the building of who the Armitages were. It was quite collaborative in that way, having that lead-in.

It’s got to be hugely validating, the success of this film. Stepping back a little, what do you take from the fact that, hey, it turns out the audience was actually ready for this movie and ready for this story, which is not something anyone would’ve necessarily predicted even a few months ago?

It’s very validating, very inspiring. I feel like, in the future, as a writer or a filmmaker, I can do what I did with this one, which is write my favorite movie that doesn’t exist. But also as a producer, it helps inform and validate what I’m trying to do with Monkeypaw Productions, my production company, which is to find ways to explore representation and genre, and to explore stories that involve untapped voices, untapped identities. It turns out, those aren’t crutches. They’re actually what the world wants right now. Because these are the stories we’ve been neglecting for many years.

So the big lesson for me is that you can commit to leads in films that aren’t established celebrities. You can commit to the type of stories that never would’ve been thought of as producible five years ago. And if you take those bold leaps of faith and trust your instinct and trust that the reason story is such a powerful art form is because when it’s good it’s just good, the conventional wisdom doesn’t matter. If the story is really great, people will turn out for it. I mean, you look at The Exorcist, which is maybe the most successful horror movie of all time, a massive and deserved phenomenon. And it has some of the most depraved, crazy moments in the history of Hollywood.

Yeah! It’s amazing, the parts of that film that are now ingrained in the common culture.

Exactly. And it’s because the storytelling is so perfect that it transcends what we think is “okay” or “allowed.” That’s another reason I love horror.

I have to say, your timing is weirdly perfect. I mean pretty much by acclamation, you were the best “Obama” of the Obama era. But now the Obama era is over, and just in time for the election year, you’ve moved into horror.

[laughs] That’s right. We had a laugh and now it’s time to quake in our boots.

does it mean something different to you to be doing socially conscious storytelling, whether in horror or in comedy, now as it did two years ago?

It does feel more important now. And specifically because we have an administration that used fear as a tool to get its power. To me, when that happens it means we’re in a time that’s being led by fear. And so that means we’re in an era where we need to address our fears. We need to deal with our fears. The best way to do that, for me, is horror/sci-fi/comedy. It’s with these genres where it’s expected for us to get into these uncomfortable areas and to enjoy those uncomfortable areas. To me, genre is one of the most transformative and important aspects of storytelling. I feel like the fact that we hadn’t had a horror movie about race for 50 years—let’s say, since Night of the Living Dead—isn’t just a symptom of the problem—it’s part of the problem. We haven’t been able to invite white people to see the world through the eyes of a black man who has fears. I mean, that’s empathy. That’s walking a day in someone else’s shoes. And when we don’t have that, we’re going to be coming at the conversation from two different places. We’re not going to be able to understand each other’s point of view.

Now black America has watched many films through white people’s eyes, and we cheer for Liam Neeson. We love ourselves some Bruce Willis. But the opposite hasn’t happened as much. And I think it’s important that it happens in not just dramas and slave narratives and stories we have a comfortable distance from but that it happens in fun movies that take place right now. 

- This article originally appeared in the June/July issue of Produced By magazine.

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Press Roundup: Produced By Conference 2017

Posted By Administration, Tuesday, June 13, 2017

EBONY / PGA’S 9th Annual Produced By Conference Was A Star-Studded Event
June 12, 2017 : Aramide Tinubu


HOLLYWOOD BLACK RENAISSANCE / Ava Du Vernay & Oprah Winfrey Trace Their Collaboration Journey & Discuss the Importance of Inclusivity
June 12, 2017 : HBR Media Team


VANITY FAIR / The Emmys Get a Russian Twist

June 12, 2017: Rebecca Keegan


DEADLINE / Weinstein Co.’s Glasser, Teams Behind ‘Making a Murderer,’ ’13th’ Size Up Fact-Based Boom – Produced By
June 11, 2017: Alex Ben Block

THE HOLLYWOOD REPORTER / Produced By: 'Stranger Things,' 'Arrival' Producers on Giving Voice to Talent
June 11, 2017: Gregg Kilday

REFINERY29 / This Is Why Every Episode of Queen Sugar Season 2 Is Directed by A Woman
June 11, 2017 Caitlin Flynn

DEADLINE / Norman Lear and Jordan Peele Share Love, Laughs & An Awkward Moment – Produced By
June 11, 2017:  David Robb 

DEADLINE / Shawn Levy, 21 Laps Execs Detail Company’s Dramatic Evolution — Produced By
June 11, 2017: Alex Ben Block

THE HOLLYWOOD REPORTER /  Produced By: Profit Participations Are a “War for the Money,” Producer Says
June 11, 2017: Jonathan Handel

SF GATE / Jordan Peele Says He’s Always Felt like an Outsider

June 11, 2017: Staff

THE HOLLYWOOD REPORTER / Produced By: 'Get Out's' Jordan Peele Confesses, "I've Always Identified as an Outsider"
June 11, 2017 Gregg Kilday 

REFINERY29 / Netflix Tells Fans They Can Chill With Those Campaigns To Save Their Favorite Shows
June 11, 2017: Shannon Carlin.

VARIETY / Jordan Peele, Norman Lear Discuss Search for ‘Common Humanity’ Through Race
June 11, 2017: Joe Otterson

THE WRAP / Norman Lear Sings the Praises of Jordan Peele’s ‘Get Out': ‘I’ve Never Been More Touched’
June 11, 2017: Reid Nakamura 

DEADLINE / Oprah Winfrey, Ava DuVernay Trace Roots of Their Collaboration – Produced By
June 10, 2017: Alex Ben Block

UPROXX / Netflix’s New Decision On Cancellations Sparks Intriguing Reactions From Competitors And A Strange Apology For ‘Sense8’
June 11, 2017: Andrew Roberts 

DEADLINE / Execs Talk Peak TV and Breaking through with Savvy Viewers – Produced By
June 10, 2017: Alex Ben Block

THE HOLLYWOOD REPORTER / Produced By: Oprah Winfrey, Ava DuVernay Discuss How to Create a “Culture of Inclusion”
June 10, 2017: Rebecca Sun 

THE HOLLYWOOD REPORTER / Produced By: Cast Insurance More Creative Than Writing Auto Policies, Broker Says
June 10, 2017: Jonathan Handel

VARIETY / Oprah Winfrey, Ava DuVernay Pay Tribute to Each Other at Produced By Conference
June 10, 2017: Dave McNary

WE GOT THIS COVERED / Netflix Defends Sense8 Cancellation
June 10, 2017: Matt Joseph

SCREENRANT / Netflix Boss Defends The Get Down & Sense8 Cancellations

June 10, 2017: Molly Freeman


SF GATE / ‘Queen Sugar’ Season 2 Has All Female Directors ‘Because We Can,’ Says Oprah

June 10, 2017: Staff


THE WRAP / ‘Queen Sugar’ Season 2 Has All Female Directors ‘Because We Can,’ Says Oprah

June 10, 2017: Linda Ge

DEADLINE / ‘La La Land’ Director Damien Chazelle on Ageism and Dumb Studio Notes – Produced By
June 10, 2017: David Robb

THE HOLLYWOOD REPORTER / Produced By: Damien Chazelle Talks the Director-Producer Relationship on 'Whiplash,' 'La La Land'
June 10, 2017: Rebecca Ford

VARIETY / ‘La La Land’ Director Damien Chazelle Lucks Out, Channels Blanche Dubois
June 10, 2017: Dave McNary

THE WRAP / Damien Chazelle on How Producers Guided Him Through an ‘Arrogant’ Phase To Make ‘Whiplash’
June 10, 2017: Jeremy Fuster

DEADLINE / Ted Sarandos & No-Hugs Jerry Seinfeld Talk Cinemas, ‘Sense8’ & ‘The Get Down’ Cancellations – Produced By
June 10, 2017: David Robb

THE HOLLYWOOD REPORTER / Produced By: Hulu's Beatrice Springborn Testifies: "It's A Seller's Market"
June 10, 2017: Gregg Kilday

INDIEWIRE / Ted Sarandos, Jerry Seinfeld, and 10 Ways Netflix Blew Up the Entertainment Business
June 10, 2017: Anne Thompson 

SF GATE / Netflix Boss On The Get Down ‘Sense8’ Cancellations

June 10, 2017: Staff


VARIETY / Movie Producers Feeling More Pressure: ‘Winners, Losers Are Bigger Than Ever’
June 10, 2017: Dave McNary

VARIETY / Netflix’s Ted Sarandos Talks ‘Sense8,’ ‘The Get Down’ Cancellations
June 10, 2017: Daniel Holloway 

THE WRAP / Netflix Boss on ‘The Get Down,’ ‘Sense8’ Cancellations: ‘We Couldn’t Support Those Economics’
June 10, 2017 : Linda Ge 

THE HOLLYWOOD REPORTER / Produced By: PGA President Lori McCreary Urges Formation of Industry-Wide Security Task Force
June 10, 2017: Carolyn Giardina 

THE HOLLYWOOD REPORTER / Netflix's Ted Sarandos Talks 'Sense8' Cancellation, Cannes Film Debate: "I'm Not Anti-Theater"
June 10, 2017: Gregg Kilday

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Top Ten Reasons I Haven't Yet Registered For Produced By Conference 2017

Posted By National Executive Director, Friday, June 2, 2017

The minutes are ticking down.  The speakers are gearing up.  Everyone at the PGA is in full-steam-ahead Produced By Conference mode.

Of course, there are a handful of you out there who haven’t yet registered for Produced By, which kicks off at 20th Century Fox next Saturday.  And it’s from that handful of people that we heard…


10.  I'd love to see Ted Sarandos’ session, but I really need to catch up on my binge watching.

9.  I’m too busy preparing testimony for my appearance before the Senate Intelligence Committee.

8.  There's a session with Norman Lear and Jordan Peele.  Will I laugh?  Will I be scared?  It's just such a confusing time right now.

7.  I don't need to learn how to pitch better! Those executives need to learn how to listen better!

6.  The Producers Mashup sounds kind of dangerous.

5.  Actually, I just had Oprah, John Wells and Shawn Levy over for dinner last week.

4.  Heard a rumor that due to an accounting error, Damien Chazelle’s speaking slot should rightfully go to Barry Jenkins.

3.  A lot of really, really great guys from Russia said it wasn’t such a good idea.

2.  “Networking” is just so 2016.


And the #1 reason I haven’t registered for the Produced By Conference is…


1.  I’m afraid that my attending this year will attract too much covfefe.



Remember, Produced By sells out every year!  It doesn’t matter what your excuse is for not pulling the trigger yet… We’re one week out.  Time to get off the fence and register at!


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