Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
Greed Is Good - Mobile Apps Are Better: Production-Related Mobile Apps
Greed Is Good - Mobile Apps Are Better
Production Related Mobile Apps
By Derek Hildebrandt

Let’s face it, if you are still walking around with a circa-1987 mobile phone, it's time for an upgrade. Mobile devices have come a long way since Gordon Gekko was on the beach with his classic Motorola DynaTec 8000x.

Today's iPhones, Droids, and other smart phones are performing more like mini computers than talking devices. And these technological improvements in handsets have ignited a frenzy in the mobile app development world. It may sound like a cliché, but from the practical to the ridiculous, there really is an app for just about anything. Mobile apps can start your car remotely, allow you to speak like T-Pain, and can even sprinkle toppings on your Pizza order by merely shaking your phone.

According to Flurry, since Apple’s App Store launched in July 2008, 35,000 unique companies have released applications, which translates to 58 new companies launching apps each day. Today, Apple has over 150,000 Apps available. Of course, Apple’s is not the only App store in the market. Others vying for their share in the $25 billion market include Google's Android, Nokia's Ovi Store, RIM's blackberry store, Microsoft’s Windows Marketplace; Palm’s Pre App Catalog; Symbian Horizon; and LG’s Application Store.

Production Related Applications



While a number of apps are pure frivolity, some of them represent true technological advances that provide real world business solutions. Sprint's "What If Film Crews Ran the World" commercial was an effective demonstration on how combining simple GPS and asset management tools can help with productions (wedding related or otherwise).

Producers now use Apps to shoot, edit, and post instantly from their mobile devices. You can watch live dailies, timecode synch, calculate depth of field, determine tape stock usage, and even track down a lost PA.

Producers are also doing deals with mobile companies - look no further than our own PGA member and Heroes producer Tim Kring, who signed a deal with Nokia's Ovi Store in 2009. A variety of creative artists are embracing the mobile experience with open arms. Lady Gaga's applications that were recently launched by Kyte are only one recent example.

The point is, ladies and gentleman, that mobile apps, for lack of a better word, are good. Mobile apps are right, mobile apps work. Find your own mobile apps on the PGA Mobile website dedicated to our members, www.pgamobile.org.

As always, we welcome your input or questions.

derekeh@hilltope.com, c.818.424.8000.



These links are also found at www.pgamobile.org/Home/technology.

STORY
  • Screenplay: $7.99 A fully-functional mobile screenwriting application. It allows professionals and hobbyists alike the ability to write complete movie and television screenplays directly on the iPhone or iPod Touch. Tech partner of Final Draft. Find out more...

  • Hitchcock Storyboard Composer: $19.99 Storyboard Composer is the world’s first mobile story boarding application. No need to know how to draw, no complicated programs to learn. Storyboard Composer allows professionals and students to portray their vision to others in an easily controllable and transportable format. Find out more...
VIDEO
  • Reel Director: $4.99 Create and edit movies right on the iPhone 3GS. Includes a drag-and-drop timeline, multiple text watermark styles and 27 pro grade transitions. Find out more...

  • Kyte: FREE Easily record and distribute video and photos directly to multiple online and mobile destinations and devices. Find out more...

  • iVideoCamera: $.99 iVideoCamera lets any iPhone (2G,3G,3GS) record videos. Now with tons of effects, this is best video app not only for older phones, but also for 3GS users. Find out more...
PHOTOGRAPHER TOOLS
  • pCam: $29.99 Many features for Cinematographers and Still Photographers including depth of field & Hyperfocal distance, splits-aperture finder, field of view and much more. Find out more...

  • MatchLens: $9.99 This calculator computes the equivalent lens focal length to produce the same field of view between two cameras with different aperture/sensor sizes. Find out more...

  • DOFMaster: $1.99 Calculates depth of field for photography and provides best f/stop and lens combination. Find out more...

  • Artemis: $29.99 A digital directors viewfinder for the iPhone Find out more...

  • Squiggles: $4.99 Paint and image app. Take a photo or select an image with your iPhone and doodle on it. Or decorate with many overlay images and special stamp brushes. Or start with a plain background and create art. Find out more...
VISUAL CUES
  • Helios Sun Calculator: $29.99 An iPhone/iPod Touch application that graphically predicts the path of the sun from dusk to dawn, on any given day, in any given place. Find out more...

  • Sunrise Sunset Pro: $1.99 Displays sunrise/set times, dawn, dusk, solar noon, sun positions throughout the day. Find out more...

  • Gel Swatch Library: $9.99 Browse search and compare over 1,000 popular gel color filters. Find out more...
CALCULATIONS
  • 2.1 Film Calculator: $.99 Length and time convertor for film stocks, hard drive storage calculator, script supervisor assistant. Find out more...

  • iSee4k: FREE Does common calculations for Red Camera and other digital cameras. Find out more...
SYNC & LOGGING
  • iSlate: $2.99 Quick and easy data entry, timecode synch, logins and emailing of slate logs. Find out more...

  • Action Log: $5.99 Action Log is a film and television logging tool, designed for use on location or in a studio with up to 25 recording devices. At the touch of a button the logging system keeps track of all reel names and timecodes for each recorded piece of action. Find out more...

Studio Systems StudioSystem Mobile

StudioSystem mobile offers instant access to contact and representation information from The Studio System, the industry’s most trusted source for film and TV intelligence. All you need is an SMS-enabled device to gain access to over 100,000 film and TV contacts from anywhere, any time. Having access to reliable entertainment contact information - at any time, from anywhere in the U.S. - is essential for thousands of executives, artist representatives, above-the-line and media professionals. Special offer for PGA members: CLICK HERE.