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| Greed Is Good - Mobile Apps Are Better: Production-Related Mobile Apps |
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Greed Is Good - Mobile Apps Are Better
Production Related Mobile Apps By Derek Hildebrandt  Let’s face it, if you are still walking around with a circa-1987 mobile phone, it's time for an upgrade. Mobile devices have come a long way since Gordon Gekko was on the beach with his classic Motorola DynaTec 8000x.Today's iPhones, Droids, and other smart phones are performing more like mini computers than talking devices. And these technological improvements in handsets have ignited a frenzy in the mobile app development world. It may sound like a cliché, but from the practical to the ridiculous, there really is an app for just about anything. Mobile apps can start your car remotely, allow you to speak like T-Pain, and can even sprinkle toppings on your Pizza order by merely shaking your phone. According to Flurry, since Apple’s App Store launched in July 2008, 35,000 unique companies have released applications, which translates to 58 new companies launching apps each day. Today, Apple has over 150,000 Apps available. Of course, Apple’s is not the only App store in the market. Others vying for their share in the $25 billion market include Google's Android, Nokia's Ovi Store, RIM's blackberry store, Microsoft’s Windows Marketplace; Palm’s Pre App Catalog; Symbian Horizon; and LG’s Application Store. Production Related Applications While a number of apps are pure frivolity, some of them represent true technological advances that provide real world business solutions. Sprint's "What If Film Crews Ran the World" commercial was an effective demonstration on how combining simple GPS and asset management tools can help with productions (wedding related or otherwise). Producers now use Apps to shoot, edit, and post instantly from their mobile devices. You can watch live dailies, timecode synch, calculate depth of field, determine tape stock usage, and even track down a lost PA. Producers are also doing deals with mobile companies - look no further than our own PGA member and Heroes producer Tim Kring, who signed a deal with Nokia's Ovi Store in 2009. A variety of creative artists are embracing the mobile experience with open arms. Lady Gaga's applications that were recently launched by Kyte are only one recent example. The point is, ladies and gentleman, that mobile apps, for lack of a better word, are good. Mobile apps are right, mobile apps work. Find your own mobile apps on the PGA Mobile website dedicated to our members, www.pgamobile.org. As always, we welcome your input or questions. derekeh@hilltope.com, c.818.424.8000. These links are also found at www.pgamobile.org/Home/technology. STORY
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