GUILD OF AMERICA SEMINAR COMMITTEE
PRESENTS "PRODUCING KILLER APPS:
WHAT PRODUCERS NEED TO KNOW BEFORE GOING MOBILE”
SATURDAY, APRIL 7, 2012
10:00 am to 12:00 pm
CBS Radford Studios
4024 Radford Avenue MPR 3
Studio City, CA 91604
Continental Breakfast will be served.
PGA Members - Free
Non-Members - $50
Students - $20 w/a valid id
Payment can be made at the door with check, cash or credit card
You must be registered to get onto the lot.
The smartphone application, or "app,” market has exploded since the
August, 2008 launch of Apple’s iTunes AppStore (which now numbers more than
660,000), and the Android Marketplace launch in 2009 (which now numbers more
than 600,000), and now encompasses smartphones, tablets, e-readers, game
consoles, and smart TVs. The art of app development, and how producers can
strategically create content value through the production of apps, can make the
difference between a hit magazine, film, or music project and an also-ran. As
higher-bandwidth content, including television and long-form film, comes to the
app store and as user uptake of 4G mobile devices proliferate, the app market
will become a primary weapon in delivering premium entertainment.
Come learn from some of Los Angeles’ most experienced app producers, and see
how to make more from your app development budget.
Tony Huidor, Vice President, Technical Product Development, Universal
Music Group Distribution
Tony Huidor is the vice president of technical product development for
Universal Music Group Distribution. He is responsible for the company’s online
and mobile distribution strategies, and is engaged with the creative and
technical operations for Universal Music Group digital production. Tony was
previously the director of product development for the Walt Disney Internet
Group, where he worked with the online and then-fledgling mobile product
development teams. Prior to this, Tony was an online producer with E! Online,
and a project manager for Philips Interactive Media’s home & family
entertainment division. Tony holds a B.A. degree from UCLA.
Larry Goldberg, CEO, TuneWiki. Larry Goldberg is the CEO of
TuneWiki, the internationally award-winning social media music player with the
largest legally-licensed lyrics database in the world. TuneWiki revolutionizes
the mobile music experience by combining subtitled lyrics with music and music
videos, lyrics translations into over 40 languages, real-time mapping,
geographical charting and social networking. TuneWiki’s proprietary technology
combines lyrics with the music you play whether from your locally stored
library or a streaming internet source. It also allows the TuneWiki community
to contribute to and update lyrics and translations. Larry was previously
president/CEO of Morrison Pearl, LLC, an angel investment firm focused on
early-stage ventures. Prior to this, Larry was the executive vice president of
Activision Worldwide Studios. He helped found the studio in 1994, and served as
chief corporate officer and chief of business and legal affairs. He began his
career as an entertainment attorney in Los Angeles, as a partner with
Rosenfeld, Meyer & Sussman, and as an associate with O’Melveny & Myers.
Larry has a J.D. from the UCLA School of Law, and a B.S. degree in industrial
and labor relations from Cornell University.
Chang Lee, co-founder and CEO, Ether Studios. Chang Lee is the
co-founder and CEO of Ether Studios, a provider of mobile content management
systems and video solutions that enable high engagement and traffic growth.
Chang previously served as VP of Technology for Thumb Media Group, a
cross-platform mobile publishing distribution company. His efforts contributed
to a new scalable native solution for the iPhone, iPod Touch, Android, Blackberry,
and iPad, with minimal setup effort. Chang also held a number of leadership
roles at companies that include Curtco Publishing (a luxury lifestyle magazine
publisher), RichFX (a rich media merchandising agency), and top digital
agencies through which he has had the honor of advising and working with top
brands such as American Express, Crate & Barrel, Walmart, Time Warner,
Sony, Gillette, Hewlett Packard, Neiman Marcus, McGraw Hill, Kenneth Cole,
Brooks Brothers, Scholastic and Disney. He graduated from Pace University with
a BBA degree in the Management of Information Systems.
Kai Buehler, Senior Vice President, FunctionX. Kai Buehler is a
leader in mobile and participation media production. He is currently the senior
vice president of FunctionX, which recently produced the Viggle app, which
enables TV viewers to check into their favorite TV shows and receive rewards,
such as movie tickets, music, gifts, and more. He was previously the CEO of
mobile messaging solutions, and prior to that CEO of North America for
Mindmatics, a leader in participation media for such shows as ‘Deal or No
Deal,’ ‘Big Brother,’ ‘Survivor,’ and Sabado Gigante,’ among others. He was the
founder and CEO of plan_b media, which grew into a leader in the production and
distribution of mobile entertainment. He holds a Ph.D. from the University of
Paderborn. He is a member of the Producers Guild of America New Media Council.
MODERATOR: Debra Kaufman, associated editor, Creative COW;
Event hosted by The Producers Guild of America Seminar Committee.
For more information about the PGA and to access a membership application,
please visit: http://www.producersguild.org