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PGA WEST SEMINAR: PRODUCING KILLER APPS: WHAT PRODUCERS NEED TO KNOW BEFORE GOING MOBILE”
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4/7/2012
When: Saturday, April 7, 2012
10:00 AM - 12:00 PM
Where: CBS Radford Studios
4024 Radford Avenue
MPR 3
Studio City, California  91604
United States
Contact: Kyle Katz


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PRODUCERS GUILD OF AMERICA SEMINAR COMMITTEE
PRESENTS "PRODUCING KILLER APPS:
WHAT PRODUCERS NEED TO KNOW BEFORE GOING MOBILE”


Date:
SATURDAY, APRIL 7, 2012

Time:
10:00 am to 12:00 pm

Location:
CBS Radford Studios
4024 Radford Avenue MPR 3
Studio City, CA 91604
Continental Breakfast will be served.

Fees:
PGA Members - Free
Non-Members - $50
Students - $20 w/a valid id
Payment can be made at the door with check, cash or credit card

RSVP:
http://www.producersguild.org/event/wseminarkillerapps
You must be registered to get onto the lot.


The smartphone application, or "app,” market has exploded since the August, 2008 launch of Apple’s iTunes AppStore (which now numbers more than 660,000), and the Android Marketplace launch in 2009 (which now numbers more than 600,000), and now encompasses smartphones, tablets, e-readers, game consoles, and smart TVs. The art of app development, and how producers can strategically create content value through the production of apps, can make the difference between a hit magazine, film, or music project and an also-ran. As higher-bandwidth content, including television and long-form film, comes to the app store and as user uptake of 4G mobile devices proliferate, the app market will become a primary weapon in delivering premium entertainment.

Come learn from some of Los Angeles’ most experienced app producers, and see how to make more from your app development budget.

Speakers:

Tony Huidor, Vice President, Technical Product Development, Universal Music Group Distribution
Tony Huidor is the vice president of technical product development for Universal Music Group Distribution. He is responsible for the company’s online and mobile distribution strategies, and is engaged with the creative and technical operations for Universal Music Group digital production. Tony was previously the director of product development for the Walt Disney Internet Group, where he worked with the online and then-fledgling mobile product development teams. Prior to this, Tony was an online producer with E! Online, and a project manager for Philips Interactive Media’s home & family entertainment division. Tony holds a B.A. degree from UCLA.

Larry Goldberg, CEO, TuneWiki. Larry Goldberg is the CEO of TuneWiki, the internationally award-winning social media music player with the largest legally-licensed lyrics database in the world. TuneWiki revolutionizes the mobile music experience by combining subtitled lyrics with music and music videos, lyrics translations into over 40 languages, real-time mapping, geographical charting and social networking. TuneWiki’s proprietary technology combines lyrics with the music you play whether from your locally stored library or a streaming internet source. It also allows the TuneWiki community to contribute to and update lyrics and translations. Larry was previously president/CEO of Morrison Pearl, LLC, an angel investment firm focused on early-stage ventures. Prior to this, Larry was the executive vice president of Activision Worldwide Studios. He helped found the studio in 1994, and served as chief corporate officer and chief of business and legal affairs. He began his career as an entertainment attorney in Los Angeles, as a partner with Rosenfeld, Meyer & Sussman, and as an associate with O’Melveny & Myers. Larry has a J.D. from the UCLA School of Law, and a B.S. degree in industrial and labor relations from Cornell University.

Chang Lee, co-founder and CEO, Ether Studios. Chang Lee is the co-founder and CEO of Ether Studios, a provider of mobile content management systems and video solutions that enable high engagement and traffic growth. Chang previously served as VP of Technology for Thumb Media Group, a cross-platform mobile publishing distribution company. His efforts contributed to a new scalable native solution for the iPhone, iPod Touch, Android, Blackberry, and iPad, with minimal setup effort. Chang also held a number of leadership roles at companies that include Curtco Publishing (a luxury lifestyle magazine publisher), RichFX (a rich media merchandising agency), and top digital agencies through which he has had the honor of advising and working with top brands such as American Express, Crate & Barrel, Walmart, Time Warner, Sony, Gillette, Hewlett Packard, Neiman Marcus, McGraw Hill, Kenneth Cole, Brooks Brothers, Scholastic and Disney. He graduated from Pace University with a BBA degree in the Management of Information Systems.

Kai Buehler, Senior Vice President, FunctionX. Kai Buehler is a leader in mobile and participation media production. He is currently the senior vice president of FunctionX, which recently produced the Viggle app, which enables TV viewers to check into their favorite TV shows and receive rewards, such as movie tickets, music, gifts, and more. He was previously the CEO of mobile messaging solutions, and prior to that CEO of North America for Mindmatics, a leader in participation media for such shows as ‘Deal or No Deal,’ ‘Big Brother,’ ‘Survivor,’ and Sabado Gigante,’ among others. He was the founder and CEO of plan_b media, which grew into a leader in the production and distribution of mobile entertainment. He holds a Ph.D. from the University of Paderborn. He is a member of the Producers Guild of America New Media Council.

MODERATOR: Debra Kaufman, associated editor, Creative COW; founder/editor, MobilizedTV

Event hosted by The Producers Guild of America Seminar Committee.

For more information about the PGA and to access a membership application, please visit: http://www.producersguild.org

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