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PGA East Event: CUTTING TO THE BEAT
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11/19/2012
When: Monday, November 19
7:00pm
Where: Theresa Lang Auditorium
55 West 13th St.
New York, New York  10011
United States


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The PGA New Media Council East and
The New School Department of Media Studies Present...


CUTTING TO THE BEAT:
HOW MUSIC INDUSTRY NEW MEDIA PRODUCERS HARNESS AUDIENCES AND DRIVE NEW REVENUE STREAMS


Monday, November 19 from 7:00pm - 9:00pm

Theresa Lang Auditorium
The New School
55 West 13th St. at 6th Ave

Refreshments will be served
Members are strongly encouraged to bring qualified prospective members as their guests


Almost ten years into the iTunes Store era, in which the music industry both discovered a powerful legitimate music store concept and saw the album market severely disrupted, music industry new media producers are finding enhanced revenue streams from mobile apps, streaming video subscriptions, and a plethora of social media hooks to create persistent fan engagement.

Join the PGA New Media Council East for a look into the state of the music new media producer, including representatives from the artist management, label, and publishing sides of the music industry.

Speakers
Sarah Landy, Senior Director, Stache/RED Media
Sarah Landy is the senior director of ‘stache media, an independent marketing agency specialized in music, operating within RED Distribution (a division of Sony Music Entertainment). Sarah oversees the ‘stache media advertising, college lifestyle marketing, online marketing & publicity, social media & consumer research services across a range of campaigns for artists and outside brands and companies, including Mumford and Sons, Santana, Sony Electronics (Sony X Headphones, Sony Bloggie, Sony Tablet), C3 Presents (Lollapalooza), Cirque du Soleil, Gatorade and Ketel One.

Zach Beatty, Vice President of Business Development, PlayMySong
Zach Beatty is the vice president of business development for PlayMySong, a leading social music jukebox app. He was previously a consultant with leading mobile music apps Songkick and Mobile Backstage. Zach was previously a senior director for digital strategy for EMI Music, and prior to this was a senior director of digital strategy for Capitol-Virgin Music Group. He began his career as an IT/network engineer and associated producer with MTV Networks and CBS.

Frank Woodworth, Director of Business Development, Thrillcall
Frank Woodworth is the director of business development for Thrillcall, a leading concert discovery and ticketing platform for web and mobile applications. He was previously a general manager of Eleven Seven Music, an independent music company whose artists included Blondie, Jet, Mötley Crüe, and Drowning Pool. He has also worked in A&R at Universal Music and with Ariel Publicity Cyber PR.

Rich Masio, Head of Global Content Licensing, Rdio
Rich Masio is the head of global content licensing for Rdio, the online digital music discovery and sharing service founded by Janus Friis, one of the creators of Skype. Rich has a long history in the digital music industry, including as senior director with IODA, Big Daddy Music Distribution, CDNOW, SonicNet, and as a freelance music journalist.

Moderator
Chris Pfaff, President, Chris Pfaff Tech/Media LLC; Vice Chairman, PGA New Media Council
A board delegate of the PGA New Media Council since 2006, a delegate of the PGA board of directors since 2008, and a PGA NMC member since 2004, Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced some of the first mobile short films in 2002-2003, and produced numerous multipoint broadband events in the late-1990s. He was heavily involved with the launch of both Digital Television and digital terrestrial radio in the U.S., and helped launch the world’s first HDTV-over-fiber offering.


Special thanks to Terra Fossil for providing premium wines for PGA East events.


To cancel or change your reservation, please email: pga-ny@producersguild.org. Cancellations must be received at least 24 hours prior to the event.

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