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PGA East Event: AD-TECH: WHAT NEW MEDIA PRODUCERS NEED TO KNOW ABOUT NEXT GEN ADVERTISING
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4/29/2013
When: Monday, April 29
From 7:00pm - 9:00pm
Where: Theresa Lang Auditorium at The New School
55 West 13th St.
New York, New York  10011
United States

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The PGA New Media Council East Presents...

AD-TECH: WHAT NEW MEDIA PRODUCERS
NEED TO KNOW ABOUT THE NEXT
GENERATION OF ADVERTISING


Monday, April 29 from 7:00pm - 9:00pm
Theresa Lang Auditorium
The New School
55 West 13th St. btwn. 5th & 6th Ave.

Refreshments will be served.
Members are strongly encouraged to only bring qualified, potential members as their guests.
 
The explosion of new technology platforms for advertising creates expansive opportunities for new media producers, who can leverage innovations in addressable advertising; mobile real-time semantic buying; in-app purchases, and videogame ad solutions in order to develop sponsorship deals and reach new audiences.

New York, the epicenter of the ad-tech world, has seen several revolutions in digital advertising solutions since DoubleClick was founded in the mid-1990s. Now, the convergence of powerful advertising technologies and the expansion of branded entertainment and multi-platform content distribution have combined to create new ways to both entertain audiences and pay the programming bills.

Join the Producers Guild of America New Media Council East for an evening of discussion and presentation on the latest breakthroughs in ad-tech for producers, including leaders in the New York ad-tech world, such as:


PANELISTS:
Arkady Fridman, Vice President, Sales, SponsorPay
Arkady Fridman is a leader in the brand engagement marketing arena. He has helped lead the US launch for SponsorPay, the industry’s leading value-exchange network. Arkady has delivered innovative campaigns for eCommerce and data services firms that include Live Nation Entertainment; Business.com; Technorati; Nielsen Company, and others.

Anthony Iacovone, CEO, AdTheorent
As co-founder and CEO of AdTheorent, Anthony has helped develop the industry’s first real-time bidding (RTB) platform for mobile advertisers, enabling companies such as Pepsico, Nike, Victoria’s Secret and agencies such as PHD, MediaVest, and others deliver greater results for mobile video units Anthony previously co-founded a leading company in the augmented reality space, Augme Technologies.

Warren Schlichting, Senior Vice President, Media Sales & Analytics, DISH Networks
Warren leads DISH Networks’ Media Sales & Analytics division. In this role, he oversees all short-form and long-form advertising sales for the country’s third-largest pay TV provider and he has responsibility for DISH’s ground-breaking viewer measurement effort built on data collected daily from over five million set-top boxes. Prior to joining DISH, Warren led Comcast’s advanced advertising efforts on multiple media and ad delivery platforms including broadband, interactive television and video-on-demand and spearheaded Comcast’s efforts to form Canoe Ventures, the cable industry consortium dedicated to bringing advanced advertising to network television.

Jason Sosa, CEO IMRSV
Founder and CEO of IMRSV (formerly Immersive Labs),
Jason has created the industry’s first camera-based audience measurement system of its kind, CARA. He previously founded Mind Spin Research (acquired by Troy Research) a radio research software used by radio stations nationwide. Jason has been featured by Forbes, CNN, New York Times, Huffington Post, Bloomberg, among others. Jason is a Research Fellow at Hybrid Reality Institute and Advisory Business Board Member at LifeBoat Foundation.

MODERATOR
Chris Pfaff, President, Chris Pfaff Tech/Media LLC; Vice Chairman, PGA New Media Council
A board delegate of the PGA New Media Council since 2006, a delegate of the PGA board of directors since 2008, and a PGA NMC member since 2004, Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced some of the first mobile short films in 2002-2003, and produced numerous multipoint broadband events in the late-1990s. He was heavily involved with the launch of both Digital Television and digital terrestrial radio in the U.S., and helped launch the world’s first HDTV-over-fiber offering.

Special thanks to Terra Fossil for providing premium wines for PGA East events.




RESERVATION INSTRUCTIONS


To RSVP, follow this link: http://pganmc-nextgenads.eventbrite.com
You must present photo ID to gain admittance to all events.
This invitation is non-transferable.

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