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PGA WEST - Digital VIP Salon Series: How to Build a YouTube Empire
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When: Tuesday, July 29, 2014
7:00pm - 9:00pm
Where: Soho House
9200 Sunset Blvd.
West Hollywood, California  90069
United States
Contact: Shawn Gold

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Tuesday, July 29, 2014

The Producers Guild of America and Soho House present a discussion with Will Keenan, President of Endemol Beyond, who will share his experience in a building a global web video business from scratch. In this discussion, he will offer a glimpse into the future of content, distribution, and monetization of web video.

This monthly program on the advancement of storytelling, will host cocktails followed by an interview and Q&A with visionaries, innovators, and producers who are changing the way we create, consume, and share media.

PGA Members only, no guests.

Soho House
9200 Sunset Blvd.
West Hollywood, CA 90069

7:00pm: Doors Open
7:00pm-7:30pm: Cocktails
7:30pm-9:00pm: Event

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Will Keenan Bio
In November of 2013, Will Keenan became President of Endemol Beyond USA, a digital division within the world's largest independent production company. Since joining EBUSA, Keenan and his team have partnered with superstars Pitbull and Michelle Phan, Vine queen Brittany Furlan, YouTube's musical prince MattyB and Emmy Award winner Drea de Matteo. In May 2014, led by Keenan, Endemol Beyond USA's comedy vertical, beyondCOMEDY, launched its first original series "SHFTY" ("Super Happy Fun Time, Yay!"), featuring a rotating cast of top Vine stars. Currently, Will Keenan and his EBUSA team are focusing on their FAWN lifestyle vertical launch with Michelle Phan, as well as the continuing development of comedy, music, original, lifestyle, and reality shows, as well as key talent signings, strategic partnerships, and licensing and syndication of original content.

Keenan's career in digital began in September 2011 when he joined Maker Studios as Vice President of Vertical Development/Network programming. Within two years, he had signed, launched, and/or partnered with some of YouTube's top channels (BadLipReading, BaracksDubs, HenriLeChatNoir) and led Maker in "traditional celebrity" channel partnerships (Kevin Smith's "SeeSmod," Adrian Grenier's "WreckroomRecords," Margaret Cho's "In Transition"). Keenan developed, launched, and provided vertical optimization for five networks for Maker Studios, and established Maker's social presence by leading the company's initial network-wide social strategy. He resides in Los Angeles with his wife Stefanie and their five rescued cats.