As interactive TV has evolved into a market that includes apps for Smart TV, the second screen industry has risen to a prominent place for production companies, networks, and device manufacturers who want to engage viewers through companion content – whether quizzes, games, statistics, premium segments or archival footage – that can be activated through smartphones, tablets, and game consoles. Once the province of participation TV, largely through SMS voting, the second screen market now involves producers of every kind, whether in sports, news, reality, episodic, or competition shows.
Producers now have a myriad number of ways to enhance the core on-screen property, and create more persistent interaction with fans, with second screen apps, which can be used to replace the TV remote (Samsug; Roku); discover new content (NextGuide, BuddyTV); enhance the viewing experience (HBO Go, MLB AtBat), or share via social media (Beamly, Viggle). Now, with 5G mobile networks on the horizon, and greater syncing capabilities between large displays and mobile devices, the second screen becomes a critical element in determining how shows are performing with audiences in a TV everywhere world.
This session will include leading second screen app producers and network producers who will discuss the adoption of new interactive elements for shows.
Aimee Viles, Senior Vice President of Emerging Media, Bravo and Oxygen Media
Aimee Viles is the senior vice president of emerging media, Bravo and Oxygen Media. She is responsible for supervising the emerging media department, including all transmedia, Play Live, mobile and tablet apps, interactive TV, gaming and other emerging media initiatives. Previously, she served as director of creative services at Ensequence, working with the likes of NBC, MTV, ESPN, GSN, AETN, CNN, and Verizon. Prior to this, she worked at UK-based Vodafone.
Mitch Askenas, Senior Vice President, Commercial, Americas, Piksel
Mitch is the senior vice president, commercial, Americas, for Piksel, which is a leading online video platform provider, offering a cost-effective solution for 2nd screen implementations. Mitch was previously with Miranda Technologies and, prior to this, was vice president of sales for ICTV (Active Video).
Jostein Svendsen, CEO, WeVideo
Jostein Svendsen is the Chief Executive Officer and Co-founder of WeVideo, one of the world’s most powerful online video editing platforms, based in Oslo, Norway, and Silicon Valley. Jostein previously founded two of Norway’s leading multimedia and Internet companies. In 2002, Jostein helped launch a new credit card and savings bank in Norway, which was the first branchless/online-only bank in the Scandinavian market, and was acquired by Banco Santander in 2005.
Moderated by Chris Pfaff, PGA New Media Council East
A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chair, and former PGA Board of Directors delegate, Chris has been a PGA New Media Council member since 2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division.
PGA members are strongly encouraged to bring qualified prospective members as their guests.
Event is also open to industry peers and students.