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AP COUNCIL MASTER CLASS: Brand Thyself
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10/4/2015
When: Sunday, October 4, 2015
9:00 am - 4:30 pm
Where: CBS Studio Center
4024 Radford Ave.
Multi-Purpose Room 3
Studio City, California  91604
United States
Contact: Kyle Katz


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AP COUNCIL MASTER CLASS: "BRAND THYSELF"

Date: Sunday, October 4th

Time: 9:00 am – 4:30 pm

Location:
CBS Studio Center
MPR 3
4024 Radford Ave.
Studio City, CA 91604

Fee:
$50 PGA Members ONLY, Limited to 50 people
Covers Continental Breakfast and Lunch


BRAND THYSELF
by Patrick Hanlon

This is a unique class which will have you walking away knowing your own brand as a producer. Patrick will not only offer his advise and expertise but there will be group discussions and team activities to help you design your own brand. Audience participation is a must!

Schedule:

· 9:00 AM Introductions to Primal Branding & The Social Code (Hanlon)

· 10:00 Designing a Brand (Teams)

· 10:45 Teams share their brands (Teams)

· 11:00 Designing Your Own Brand (Individuals)

· 12:00 Lunch

· 1:00 "1-size-fits-1” Work Sessions
One on One session with Patrick

· 2:30 Deconstructing Brands (Creating the Counter Narrative)

· 4:30 End

Patrick Hanlon Bio:

Patrick Hanlon is recognized as one leading branding practitioners in the world. He is CEO and founder of THINKTOPIA®, a global brand and strategic innovation practice for Fortune 100 clients including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers, Kraft Foods, Johnson & Johnson, Yum! Foods, Wrigley, PayPal, Gap, the United Nations and others. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was published by Simon & Schuster/Free Press and is listed as one of the Top 10 books in marketing and branding. Primal Branding® is the seminal book on brands as belief systems—and in 2006 anticipated creating social communities around brands, whether products and services, personality brands, political or civic movements, or actual civic communities. Primal Branding is mandatory reading at YouTube, the largest social engagement platform on the planet, as their recommended construct for designing and attracting online social communities. Hanlon’s new book The Social Code: Designing Community In The Digital Age defines how to create communities of advocates who become so passionate about your success, they are willing to create it themselves. Hanlon has been a keynote or guest speaker at IDEO, HP Innovation Series, New York University, American Marketing Association, American Advertising Federation, Syracuse University, Urban Land Institute, and elsewhere. He has also been a featured speaker in emerging geographies including China, India, and South America. Hanlon has been featured, quoted, or interviewed in Fast Company, Entrepreneur, Inc., Advertising Age, National Public Radio, CNBC, FOX and frequent overseas publications. Hanlon is listed as one of the Top 50 people to follow on Twitter, Top 50 Over 50 in Marketing, and is an online contributor for Forbes, Fast Company, Inc., Medium and other publications.


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