The PGA New Media Council East invites you and a guest to...
THE MESSAGE BECOMES THE MEDIUM:
CONTENT MARKETING FOR PRODUCERS
Wednesday, November 11
7:00pm - 9:00pm
Theresa Lang Auditorium I 202
The New School
55 West 13th St. at 6th Ave.
Content marketing, the practice of creating and sharing media and content to acquire and/or retain customers, has exploded in recent years. Whether bespoke news, video, e-books, infographics, case studies, how-to guides, photo essays, interviews or topical opinion surveys, content marketing has involved a larger percentage of new media producers who are adept at developing stories across multiple platforms and shaping video and social media content that can be delivered to appropriate audiences – even in one-to-one marketing campaigns – at the right time.
More than just a way to embed brand messages or public policy positions in videos, content marketing is living up to the promise of contextual content: creating content that finds its audience as much the audience finds the right content.
This session will include leading producers who are at the forefront of the content marketing movement in New York.
Jesse Soleil, EVP and Global Director, PN Connect at Porter Novelli
Jesse Soleil is the executive vice president and global director of PN Connect at Porter Novelli. He leads a team that produces content marketing experiences for leading consumer and B2B brands worldwide. Jesse was previously vice president of emerging media and technology for Scholastic, Inc., where he led eScholastic and the Lab for Informal Learning, serving as producer on numerous educational technology projects, specifically in the area of reading intervention and achievement. Jesse began his career as a program manager and information systems manager for Computer Sciences Corporation and Nortel Networks.
Jake Schonfeld, Director, Content Marketing, Blood, Sweat & Cheers
Jake Schonfeld is the director of content marketing for Blood, Sweat & Cheers, based in New York. He manages content marketing campaigns for clients that include Crunch, Equinox, Reebok, Intel’s Basis, MillerCoors, and their agencies, such as Centro, Digitas, and OMD. Jake has established marketing partnerships with publishers such as VICE, Refinery29, Time Inc., New York, Outside, Rodale, AskMen, Well+Good, and others. He was previously the chief of staff for corporate communications at AOL.
Christian Jorg, CEO, Opentopic
Christian Jorg is the CEO of Opentopic, the leading enterprise transaction content technology, serving clients in the US, Europe, and Asia, including Comcast NBCUniversal; Gust; Pitney Bowes; Porter Novelli, and Vinci. A software-as-a-service (SaaS) platform, Opentopic can meet all your content, campaign and analytics needs. You will save time, connect with the right customers on the right channels, and build a high-converting, relevant content flow for your brand, hub, or persona.
Janet Granger, Director, Global Content marketing, Pitney Bowes
Janet Granger oversees all digital content – including videos, infographics, web articles and other engaging content – for Pitney Bowes’ web site, pb.com. Her team targets small and medium-sized organizations on subjects related to digital and printed communications. She previously headed digital marketing and social media for Pitney Bowes, formulating content and social media strategies and search engine optimization (SEO) to market Pitney Bowes’ software and hardware solutions to small and mid-sized organizations.
Otto Bell, Founder, CNN Courageous; Member, PGA New Media Council East
Otto Bell is a multiple award-winning branded entertainment creative and strategist who has developed both long-form and short-form branded content campaigns. He has also directed more than 15 documentary films in locales including Egypt, Japan, Uganda, and Vietnam for brands that include DuPont, IBM, and Philips. He is currently the vice president and group creative director for CNN’s brand studio, Courageous, based in New York. Prior to joining CNN, Otto served as creative director for OgilvyEntertainment, He was awarded a WPP Fellowship, where he worked for three years inside WPP companies, and worked also at Young & Rubicam and Added Value. He is a graduate of Oxford University. Otto is a long-time member of the Producers Guild of America New Media Council East.
This invitation is non-transferable and has no cash value.
Seating is limited and on a first-come, first-served basis. RSVP does not guarantee seating.
We overbook to account for cancellations and no-shows so please arrive early.