The PGA East Documentary / Non-Fiction Committee invites you and a guest to...
BRANDS AND SPONSORS
IN NON-FICTION SERIES AND DOCUMENTARIES
Thursday, June 2
6:00pm - Doors open
6:30pm - Event begins
850 3rd Avenue, 5th floor
In our ever changing television model, how does branded entertainment, sponsor and client supplied series work in non-fiction television and documentaries? What are the different structures, what do producers need to get shows on air and who is the best group to pitch to?
Aymon DeMauro,VP Branded Entertainment Distribution, Discovery Communications, has over 30 years of television ad sales and marketing experience at major US media companies including NBC, CNN, ESPN, Reelz Channel, and presently Discovery Communications where he started a new division four years ago that sells the time to Producers to run a series if they have full financing mostly done through brands or investors. Over 2800 hours of this programming has run across the Discovery networks to date.
Andrew Eisner, Vice President of Custom Programming Sales at Scripps Network Interactive, works to find new business and grow existing Scripps Networks Interactive accounts. Eisner works closely with network programming teams and has had a number of Branded Entertainment shows on the air recently including "Taste of Hawaii" (Kings Hawaiian rolls), "Malaysian Kitchen" (Malaysian Trade Organization), and "Holidays with the Voltagios" (Starbucks). Eisner joined Scripps Networks Interactive from Tribune Companies Superstation WGN.
Beth Fraikorn is an Emmy™ Award winning Executive Producer with an accomplished career in global entertainment production, distribution and strategic alliances. She has applied her creative strategies and outside-the-box thinking to companies such as Disney and NHK and has placed series on NBC, ABC, CBS, Disney, Discovery, Viacom, PBS among many others. Beth is currently heading up Alternative Content for Breakthrough Entertainment in the USA.