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News: General

Assembling the Billing Block

Tuesday, February 26, 2013   (0 Comments)
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"The Blurb at the bottom of a movie poster is called the 'billing block.'  And while it might look like a bar code of haphazardly packed type, it is in fact the product of detailed legal agreements and intense contract negotiation.  Below is the billing block for a fictional film --All the Presidents-- and an explanation of how it was constructed."

Read the entire NY Times article HERE.

 

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