Anti-piracy organizations have been perpetually trying to crack down on the illegal copying and sharing of copyrighted material for years. Recently in Norway, these organizations scored a big victory with tougher piracy laws that allow them more power to track and pursue offending individuals, dole out fines, and block offending sites at the ISP level.
However, this kind of policing and scare-tactics do not seem to be the most effective at the underlying goal of reducing piracy. Before the new law, piracy in Norway had already seen a significant decline despite a tiny number of citizens being prosecuted.
The explanation seems apparent in the increasingly availability of effective legal options. Music has seen the biggest decline as legal streaming platforms like Spotify have risen to prominence. With a good platform and effective distribution platform, a large number of users even opt to pay for the premium option.
In video entertainment, online platforms like Hulu and (perhaps especially) Netflix have laid the groundwork. HBO has also gotten audiences excited by entering into the space with "HBO GO".
Frustrated distributors are falsely tempted to believe pirates exist for the sole reason of exploiting and hurting others. Like content creators and the rest of the audience, pirates believe in the content and it's ability to connect people. They can show us our shackles and the new spaces into which we can grow. With effective and affordable options, piracy loses it's value. Audience's know what they want and they will get it; piracy is only an interesting option in the absence of legitimate and reasonable offers.