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News: General

THR - Reliance CEO Sanjeev Lamba Tells Hollywood to Look Beyond China to India

Tuesday, September 10, 2013   (0 Comments)
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During an Asian Film Summit panel on cross-cultural filmmaking at the Toronto Film Festival Reliance Entertainment CEO, Sanjeev Lamba, encouraged filmmakers to not focus only on China but also the vast and fecund market in India.

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"To better penetrate the market dominated by Bollywood, Hollywood needs to think of India like Europe, with different regions and languages, Lamba said."

 

- Read the full article at TheHollywoodReporter.com


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