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News: New Media

Variety - Nielsen to Add Mobile Device Viewing to TV Ratings in Fall 2014

Friday, September 20, 2013   (0 Comments)
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Nielsen TV ratings, to the lament of Networks, have long lacked accurate measurements of viewership across a myriad of digital platforms.  After years of development, that is all going to change as Nielsen will proudly unveil ratings to include mobile devices such as smart-phones and tablets.

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 "Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its National TV ratings."

- Read the full article at Variety.com


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