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News: New Media

Variety - Facebook Is Sharing TV Chatter with Networks, But What Does It Mean?

Monday, September 30, 2013   (0 Comments)
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Although the end benefit is not yet clear, FaceBook is working with TV networks to provide data on social media interactions.  What the data does represent is an allusion to the ineffable syntax of "buzz".  The more data that can be collected, the more can be deciphered for business effect. 

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"Now Facebook is coming to the TV research party: The social service is measuring interactions for about 45 broadcast shows in primetime, circulating the data the big networks — ABC, CBS, Fox and NBC — and a few other partners on a weekly basis. The spreadsheet shows interactions (posts, likes and comments) for unique users on Facebook in the U.S."

- Read the full article at Variety.com


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