In an effort to deliver for the increasingly significant Hindi-speaking market, Virgin Produced has teamed up with Cinema Capital Venture Fund and Tantrik group to create "Virgin Produced India". The venture will develop, produce, and distribute content for Hindi-speaking audiences.
Virgin Produced launched in 2010 and has made such films as the Bradley Cooper-Robert De Niro-starrer Limitless, as well as the Gerard Butler-starrerMachine Gun Preacher and the comedy Movie 43. It also was behind the music-infused safety video for Virgin America that was directed by G.I. Joe: Retaliationand Step Up 2 helmer Jon M. Chu, which became a viral sensation with 5 million YouTube hits. VPI will be wired to be irreverent and o respond to a movie-hungry young audience in the Indian market, where over half the population is under 25.