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News: New Media

NY Times - GoPro Sees Opportunity in Its Amateur Daredevils

Friday, January 31, 2014   (0 Comments)
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Known for making popular video cameras, GoPro now has intentions to expand into distribution and more:


"I think GoPro is producing some of the best short-form content out there today,” said Nicholas Woodman, the company’s founder and chief executive, who owns and has piloted the racing car and motorcycles now parked in the building here. "There’s a phenomenal opportunity for us to leverage GoPro as a media brand.”


-Read the full article at NYTimes.com


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