Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
News: New Media

Variety - Make Studios 'Mostly a Distribution Play' for Disney

Thursday, September 11, 2014   (0 Comments)
Share |

More viewers means more eyeballs for Disney’s brands, which the company will promote to Maker’s audience.

That will especially come through short videos — an area “that we haven’t even scratched the surface on,” Rasulo said.

Instead, Disney has largely focused on turning its library of characters and properties into films and TV shows as a way to monetize them.


 

- Click here to read the full article at Variety.com


ABOUT THE PGABECOME A MEMBERPRODUCERS CODE OF CREDITSPGA AWARDSPRODUCED BY CONFERENCEPRODUCED BY MAGAZINE