Variety - Make Studios 'Mostly a Distribution Play' for Disney
Thursday, September 11, 2014
More viewers means more eyeballs for Disney’s brands, which the company will promote to Maker’s audience.
That will especially come through short videos — an area “that we haven’t even scratched the surface on,” Rasulo said.
Instead, Disney has largely focused on turning its library of characters and properties into films and TV shows as a way to monetize them.
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