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News: New Media

Digital Tracking Shows 'Mockingjay' To Set Records at Box Office

Friday, November 21, 2014   (0 Comments)
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From Variety.com:

How Moviepilot sees this week’s wide releases shaping up on Facebook, Twitter, YouTube and Google

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.


- Click here to read the full article at Variety.com


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