Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
News: General

Netflix Focuses Future on Original Programming

Monday, April 20, 2015   (0 Comments)
Share |

From The New York Times:

Traditionally, television networks needed to stand for something to carve out an audience, [Netflix CEO Reed Hastings] said, whereas the Internet allows brands to mean different things to different people because the service can be personalized for individual viewers.

That means that for a conservative Christian family, Netflix should stand for wholesome entertainment, and, for a 20-year-old New York college student, it should be much more on the edge, he said.

“We want the original content to be as broad as human experience,” he said.

The emphasis on original content is an extension of Netflix’s long-term view that the Internet is replacing television, that apps are replacing channels and that screens are proliferating, Mr. Hastings said.

“We’ve had 80 years of linear TV, and it’s been amazing, and in its day the fax machine was amazing,” he said. “The next 20 years will be this transformation from linear TV to Internet TV.”

- Read the full article at NYTimes.com

 


ABOUT THE PGABECOME A MEMBERPRODUCERS CODE OF CREDITSPGA AWARDSPRODUCED BY CONFERENCEPRODUCED BY MAGAZINE