Netflix Focuses Future on Original Programming
Monday, April 20, 2015
From The New York Times:
Traditionally, television networks needed to stand for something to carve out an audience, [Netflix CEO Reed Hastings] said, whereas the Internet allows brands to mean different things to different people because the service can be personalized for individual viewers.
That means that for a conservative Christian family, Netflix should stand for wholesome entertainment, and, for a 20-year-old New York college student, it should be much more on the edge, he said.
“We want the original content to be as broad as human experience,” he said.
The emphasis on original content is an extension of Netflix’s long-term view that the Internet is replacing television, that apps are replacing channels and that screens are proliferating, Mr. Hastings said.
“We’ve had 80 years of linear TV, and it’s been amazing, and in its day the fax machine was amazing,” he said. “The next 20 years will be this transformation from linear TV to Internet TV.”
- Read the full article at NYTimes.com