By the time the technology was available to bring Marvel's stable of superheroes to life, the company was on the brink of bankruptcy.
The comic book market crashed in 1993, thanks to a glut of underwhelming titles, and a crisis of confidence amongst collectors. Sales dropped by 70 per cent and Marvel was left heavily in debt. Shares that had been worth $35.75 in 1993 dropped to $2.38 in just three years.
The firm was only saved by a merger with toy company ToyBiz - whose boss, Avi Arad, was appointed President of Marvel's film division after a drawn-out boardroom battle.