China has become a burgeoning film market and funding-source. Many filmmakers are exploring opportunities, including PGA members who are helping to lead the way.
"There is huge energy and interest among our members to navigate their way into China, which is now the world's second-largest film market after the United States," said Elizabeth Dell, head of a China Task Force formed by the Producers Guild of America, the highly influential trade organization representing television producers, film producers and new media producers in the US. Dell is also acting as an independent film producer.
The PGA set up the task force last autumn to meet soaring interest from its members in China-especially about how to get money from the market....
What is particularly exciting many Hollywood movie producers is that Chinese investment funds are beginning to pour millions into projects, big and small.