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News: General

Grassroots Marketing for Indie-Filmmaking

Thursday, May 14, 2015   (0 Comments)
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From IndieWire.com:

The democratization of Hollywood is only increasing the clutter of content and the splintering of audiences. Conventional tactics make content popular, but unconventional tactics make content personal. Advertising and publicity are not enough anymore. For all our sakes, we need unconventional marketing and publicity to work – but it is doomed if we cannot prove that it sells tickets.

- Read the full article at IndieWire.com

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