Last month the Producers Guild's New Media Council put on an enlightening and timely educational panel about using social media to engage your audience, using expert insights and case studies for producers.
Those in attendance received the opportunity to hear and see the latest on how social media and social TV are driving viewership and engaging audiences. They heard from representatives from the major social media platforms about successful and highly innovative campaigns that resonate with audiences. Shows such as Empire, The Voice, and Pretty Little Liars. Digital and social executives from leading networks shared social TV war stories and showcase campaigns, including the why's of what's worked and hasn't. Documentary producers also learned the many ways social media can help advance their films. The provocative event was also co-sponsored by YAHOO!.
Melinda Arons, Manager, Strategic Partner Development, Film/TV at Facebook and Instagram
Maggie Furlong, VP Digital & Social Content at Fox
Dalia Ganz, Director of Digital and Partnership Marketing at ABC Family
Jared Goldsmith, VP of Digital Marketing at NBC
Brian Knappenberger, Documentary Filmmaker at Luminant Media and Producer/Director, The Internet's Own Boy: The Story of Aaron Swartz
Violet Mae Lim, VP Marketing at Maker Studios
Amy Shelby, Executive Director, Social Media Marketing at The CW
Liz Tischler, Marketing Director, Smosh Brands at Defy Media
Andy Wallenstein, Editor in Chief, Digital at Variety (Moderator)
The Producers Guild is happy to present some highlight clips from the event. Please see the playlist embedded below. PGA Members can also watch extended segments of the event at videos.producersguild.org.