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News: General

Paramount Teams With Exhibitors To Shorten Theatrical Window

Wednesday, July 8, 2015   (0 Comments)
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From Variety:

Paramount Pictures is partnering with two leading exhibitors on an initiative that could significantly shrink the amount of time between a film’s theatrical release and its home entertainment debut.

The studio is teaming up with AMC Theatres and Cineplex Entertainment on an unorthodox rollout of two low-budget horror films, "Paranormal Activity: The Ghost Dimension” and "Scout’s Guide to the Zombie Apocalypse.” The films will be available on home entertainment platforms 17 days after leaving theaters.

One other chain has signed on and is expected to go public as soon as tomorrow, but it’s not clear if other major exhibitors like Regal and Cinemark will show the films.


- Read the full story at Variety.com



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