is partnering with two leading exhibitors on an initiative that could
significantly shrink the amount of time between a film’s theatrical release and
its home entertainment debut.
The studio is teaming up with AMC Theatres and
Cineplex Entertainment on an unorthodox rollout of two low-budget horror films,
"Paranormal Activity: The Ghost Dimension” and "Scout’s Guide to the Zombie
Apocalypse.” The films will be available on home entertainment platforms 17
days after leaving theaters.
One other chain has signed on and is expected to
go public as soon as tomorrow, but it’s not clear if other major exhibitors
like Regal and Cinemark will show the films.