What does a pay-TV service targeted at people who have shunned
paying for cable television look like?
Comcast has a new answer: In another attempt to get
"cord-nevers,” the U.S. cable giant is launchingXfinity Stream, an
Internet-only TV service that offers HBO and the major broadcast TV networks, with
both live and on-demand programming, for $15 per month to Comcast subs with
standalone broadband service. Ultimately, though, Comcast’s over-the-top video
strategy at this point looks more like a teaser meant to upsell subs to "real”
Comcast will first launch Stream in Boston at the end of the
summer, according to [Matt Strauss, EVP and g.m. of video services at Comcast], followed by Chicago and Seattle. By early 2016,
the company plans to make it available across its entire footprint.
Stream also is designed to make Comcast’sgrowing — and lucrative —
Internet services stickier with the optional Internet-TV add-on. At the end of
the first quarter of 2015,the company had22.4 million broadband
subs, and about the same number of video customers.