Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
News: General

Comcast Targets 'Cord-Nevers' With New OTT Service

Monday, July 13, 2015   (0 Comments)
Share |

From Variety:

What does a pay-TV service targeted at people who have shunned paying for cable television look like?

Comcast has a new answer: In another attempt to get "cord-nevers,” the U.S. cable giant is launchingXfinity Stream, an Internet-only TV service that offers HBO and the major broadcast TV networks, with both live and on-demand programming, for $15 per month to Comcast subs with standalone broadband service. Ultimately, though, Comcast’s over-the-top video strategy at this point looks more like a teaser meant to upsell subs to "real” pay TV...

Comcast will first launch Stream in Boston at the end of the summer, according to [Matt Strauss, EVP and g.m. of video services at Comcast], followed by Chicago and Seattle. By early 2016, the company plans to make it available across its entire footprint.

Xfinity Stream also is designed to make Comcast’sgrowing — and lucrative — Internet services stickier with the optional Internet-TV add-on. At the end of the first quarter of 2015,the company had22.4 million broadband subs, and about the same number of video customers.

- Read the full article at Variety.com 




ABOUT THE PGABECOME A MEMBERPRODUCERS CODE OF CREDITSPGA AWARDSPRODUCED BY CONFERENCEPRODUCED BY MAGAZINE