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News: General

Reasons Product Placement Can Serve Even Indie Film

Wednesday, July 22, 2015   (0 Comments)
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From IndieWire:

It’s not just big-budget blockbusters that get sponsorship deals. Indie do too – and there’s quite a big upside…

Sponsorship of this sort may be tiresome for viewers, but it's very lucrative for film producers. For instance, Warner Bros. "Man of Steel" raked in $170 million from corporate partnership alone, according to THR. However, from speaking with numerous producers, it became clear that product placement certainly has other benefits, particularly when it comes to independent films. Here are 4 key advantages…

4. It creates authenticity.

What better shortcut for developing a character in a visual medium is there than by identifying what brands they use? Using real products helps to build a real world and in turn, a better film. Without them, an unrecognizablesociety is constructed, which stands apart from today's culture of nonstop visual assaults from ads and logos.

- Read the full article at IndieWire.com


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