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News: General

TV Viewership is Dropping

Thursday, September 24, 2015   (0 Comments)
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From Business Inside:

…the number of people using TV in the coveted 18-to-49 demographic was down 8% against the same time last year, and for the first two nights this week usage is off 10%.

Ad Age also noted that among millennial consumers (18-to-24-year-olds), viewing is down 20% against last year, with 24% fewer men in this age group watching TV. The number of 18-to-34-year-old men watching TV is down 18% compared to the same period last year.

Over the summer, there was a broad concern regarding cable companies and a loss of subscribers to services like Netflix and Hulu.

And a report from Wall Street analysts over the summer said TV networks were stuffing their airwaves with commercials in an attempt to prop up revenue. That report said ratings were down 9% over the prior year through July with ad loads correspondingly increasing by 10%.

- Read the full article at BusinessInsider.com



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