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News: General

Latno Filmmakers Try to Reach Coveted U.S. Hispanic Audience

Monday, September 28, 2015   (0 Comments)
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From Variety:

Pantelion, a joint venture of Lionsgate and Televisa, and the only major Latino distribution outfit that targets the U.S. market, saw the power of the Hispanic audience in 2013, when its Mexican import "Instructions Not Included,” a family dramedy from Eugenio Derbez, made $44 million domestically. And with a 2014 MPAA report citing Hispanics as 23% more likely to purchase movie tickets than are other ethnic groups, relative to their share of the population, Pantelion is looking to double down in the domestic market, even as distribution startups are hoping for a piece of the action.

- Read the full article at Variety.com


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