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News: General

What Do You Think Makes A Great Trailer?

Tuesday, September 29, 2015   (0 Comments)
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A.V. Club held one of their Q&A's on what their staff and readers thought "makes a trailer great?".  From A.V. Club:

Cameron Scheetz

Trailers for sci-fi movies and films with fantastical elements always have the added pressure of acclimating audiences to the altered rules of their world, while still hinting at the plots and characters driving the narrative. This can be a lot to juggle, as some trailers prove, eschewing any sort of explanation for whizzbang effects and the dramatic "BRAAAAHM,” all too common in post-Inception cinema. Eternal Sunshine Of The Spotless Mind (literally) approaches this head-on by having Tom Wilkinson’s Dr. Mierzwiak speak directly to the camera in a faux commercial for Lacuna Inc., introducing the film’s fictional memory-erasing procedure. It’s a cheeky bit of exposition that hooks the viewer and then launches them straight into a bouncy montage of some of Michel Gondry’s more striking visuals, accompanied by Electric Light Orchestra’s "Mr. Blue Sky” (which is always welcome in my book). While I appreciate the art of a tasteful teaser, sometimes I just want to be told exactly what the hell is going on.



- Read the full article at AVclub.com


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