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News: General

PGA NMC Experts Share New Media Insight

Friday, November 20, 2015   (0 Comments)
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From Studio Dailey:

Life's getting complicated for producers. Whether it'sthe rise of multiscreen viewing or the accelerating use of ad blockers, trends in media consumption are making producers work harder to target audiences, reach viewers, and make money. During a"Producers on Producing" panel at NAB Show New York (formerly CCW) last week, sponsored by the Producers Guild of America, a sampling of new-media savvy producers talked about cross-platform strategy, branding tactics, and what makes a video go viral. (Pictured above, from left to right: Fourth Agreement'sDana Kuznetzkoff, Sesame Street's Benjamin Lehmann, Caitlin Burns & Associates'Caitlin Burns, and Thinkmodo's James Percelay.) 

- Read the full article StudioDaily.com



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