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J.J. Abrams Introduces Inclusiveness Strategy for Production Company

Wednesday, March 2, 2016   (0 Comments)
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From Business Insider:

[J.J. Abrams] has partnered with the agency CAA and hisstudio partners, Warner Bros. and Paramount, torequire that women and minorities are considered for writing, directing, and acting jobs at Bad Robot in a way that's proportional to theirrepresentation in the U.S. population.

"We're working to find a rich pool of representative, kick-ass talent and give them the opportunity they deserve and we can all benefit from," Abrams toldthe Hollywood Reporter. "It’s good for audiences and it’s good for the bottom line."

The writer, director, and producerpreviously said of diversity at Comic-Con in 2015:"I think it's important people see themselves represented in film. I think it's not a small thing."

There is evidence to back up Abrams' statement that diverse productions make money. A recentUCLA studyfound that movies andTV shows that reflect realistic diversity do better than their less-diverse competition.

Policies similar to Bad Robot's are now being adopted all over Hollywood.

- Read the full article at BusinessInsider.com



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