[J.J. Abrams] has partnered with the agency CAA and
hisstudio partners, Warner Bros. and Paramount, torequire that women and minorities are
considered for writing, directing, and acting jobs at Bad Robot in a way that's
proportional to theirrepresentation in the U.S. population.
"We're working to find a rich pool of
representative, kick-ass talent and give them the opportunity they deserve and
we can all benefit from," Abrams toldthe Hollywood Reporter. "It’s good for
audiences and it’s good for the bottom line."
director, and producerpreviously said of diversity at Comic-Con in
2015:"I think it's important people see themselves represented in
film. I think it's not a small thing."
There is evidence to
back up Abrams' statement that diverse productions make money. A recentUCLA studyfound
that movies andTV shows that reflect realistic diversity do better than
their less-diverse competition.
Policies similar to
Bad Robot's are now being adopted all over Hollywood.