AOL’s internal video
production company, AOL Studios, will handle 60 percent of the company’s
original shows this year, TheWrap has learned.
That’s a significant
increase from last year, when outside producers were responsible for 90 percent
of AOL’s original video….
Over the last several
years, AOL has invested heavily in its brands like TechCrunch, Engadget, and
The Huffington Post, producing a number of original programs.
"Every single one of the
shows we’re creating is aligned with one of our content brands,” [Nate Hayden, AOL VP, Originals and Branded Entertainment] said.
"Storytelling-wise, they’re perfectly aligned and also able to tap into their
Telecom giant Verizon
bought AOL last year for $4.4 billion, betting on the company’s prowess in
mobile video, but Hayden said the wheels were turning to make this change
in AOL’s programming before that deal.