Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
News: General

AOL Studios To Start Handling Majority of AOL Original Shows

Monday, May 02, 2016  
Share |

From The Wrap:

AOL’s internal video production company, AOL Studios, will handle 60 percent of the company’s original shows this year, TheWrap has learned.

That’s a significant increase from last year, when outside producers were responsible for 90 percent of AOL’s original video….

Over the last several years, AOL has invested heavily in its brands like TechCrunch, Engadget, and The Huffington Post, producing a number of original programs.

"Every single one of the shows we’re creating is aligned with one of our content brands,” [Nate Hayden, AOL VP, Originals and Branded Entertainment] said. "Storytelling-wise, they’re perfectly aligned and also able to tap into their built-in audiences.”

Telecom giant Verizon bought AOL last year for $4.4 billion, betting on the company’s prowess in mobile video, but Hayden said the wheels were turning to make this change in AOL’s programming before that deal.

- Read the full story at TheWrap.com 



ABOUT THE PGABECOME A MEMBERPRODUCERS CODE OF CREDITSPGA AWARDSPRODUCED BY CONFERENCEPRODUCED BY MAGAZINE