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News: General

Netflix Could Lose 500k Subs With Price Hike

Monday, June 20, 2016   (0 Comments)
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From Variety:

Hundreds of thousands of Netflix subscribers may bail on the streaming service after the No. 1 subscription video service raises prices for long-term customers over the course this year.

About 27 million of Netflix’s U.S. streaming subs have either been subject to the price increase to $9.99 per month for the most popular two-stream HD plan, or will see it later this year. That could result in 480,000 customers cancelling their service, according to Nomura Securities analyst Anthony DiClemente. At the same time, however, the price hikes will lead to about $520 million in additional annual revenue for Netflix, the analyst estimated in a research note Monday.

- Read the full article at Variety.com


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