Millennials aka Generation
Y are one of the largest generations in American history. This is an important
time as they move into their prime spending years making them particularly
interesting to cinemas, studios and advertisers. Conventional thinking has been
that this group is not as engaged with cinema as previous generations but is
this actually true? As the largest aggregator of cinema loyalty data in the
world our data science team have analyzed Millennials’ behavior to reveal
insights that may surprise the cinema industry.