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News: General

Movio Releases Report on Millennials & The Box Office

Tuesday, June 21, 2016   (0 Comments)
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From Movio:

Millennials aka Generation Y are one of the largest generations in American history. This is an important time as they move into their prime spending years making them particularly interesting to cinemas, studios and advertisers. Conventional thinking has been that this group is not as engaged with cinema as previous generations but is this actually true? As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior to reveal insights that may surprise the cinema industry.

- Read the full article and report at Movio.co




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