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News: General

Hollywood Films Uniquely Permitted For Chinese Summer Box Office

Friday, July 8, 2016   (0 Comments)
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From The Hollywood Reporter:

For years, Chinese regulators have imposed a blackout on foreign-film imports during the peak summer blockbuster season. Known locally as a "domestic movie protection period," the policy was designed to boost the local industry by giving Chinese-made movies an uncontested run at cinemas during the summer school break, which lasts, roughly, from late June through August. Additional blackouts are instituted during Chinese New Year in February and during the Golden Week holiday in October.

Last year's summer blackout ran June 19 to Aug. 23. It had the desired effect: Raman Hui's CGI-live-action fantasy Monster Hunt grossed $385.2 million to become China's then biggest film ever, and other local pictures like Monkey King and superhero spoof Pancake Man earned over $150 million each.

But regulators have loosened their grip for this summer. According to precedents set in recent years, Independence Day: Resurgence, released June 24, should have been the last Hollywood tentpole to market, but instead Paramount's Teenage Mutant NinjaTurtlesOut of the Shadows was granted a July 2 release date (it easily won the weekend against a Chinese-Korean co-production). More surprising, Warner Bros.'The Legend of Tarzan has been scheduled for July 19 — Alexander Skarsgard and Margot Robbie were in Beijing promoting the movie Thursday night — and Universal's The Secret Life of Pets is set for Aug. 2. Chinese production companies will then get a reprieve until Ice AgeCollision Course comes out on Aug. 23 and Jason Bourne bows on Sept. 1.

- Read the full story at HollywoodReporter.com



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