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News: General

Evolution of TV Franchises and Non-Stop Marketing

Monday, July 25, 2016   (0 Comments)
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From Vulture.com

The move to maintain marketing momentum year-round is being driven mostly by necessity. Huge swaths of the audience are abandoning both live viewing and even DVRs in favor of on-demand platforms, pushing down Nielsen ratings — and thus ad revenue — for both cable and broadcast series. Ongoing marketing serves two purposes: It helps shore up linear ratings by making sure existing fans of a show remain engaged while at the same time allowing networks to woo new audiences more inclined to watch via on-demand platforms. Those digital viewers might not represent as much potential profit as those who still watch on TV, but they’re growing in number. And while USA doesn’t get paid more in the short-term ifRobotgets a ton of streams on Amazon, the network stands to benefit over time as it negotiates future deals for streaming rights.

- Read the full article at Vulture.com



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