Post a Job Join The Guild
Contact Us   |   Sign In   |   Register
News: General

Broadways Starts Marketing to Chinese Tourists

Thursday, August 11, 2016   (0 Comments)
Share |

From Variety:

With almost a million tourists from China due to visit New York City this year, Broadway is beefing up its outreach to Chinese travelers through a new partnership with a Shanghai-based marketing firm…

Tourist audiences have become an increasingly significant component of Broadway sales, with international visitors accounting for close to 20% of all ticket sold in the 2014-15 season. Broadway Inbound’s team-up with Contineo comes after a shift in China’s visa rules that now allows for 10-year travel visas to the U.S., opening up new freedoms for individual travelers from the country.

- Read the full article at Variety.com



ABOUT THE PGABECOME A MEMBERPRODUCERS CODE OF CREDITSPGA AWARDSPRODUCED BY CONFERENCEPRODUCED BY MAGAZINE