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News: General

The New Challenges Facing TV Program Planners

Friday, August 12, 2016   (0 Comments)
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From Variety:

These days, with the emergence of digital platforms, streaming services, and on-demand viewing patterns, scheduling decisions are far less myopic [than before]. The focus is on the larger, longer-term picture — both from a creative and a business perspective — and the upcoming season will have more returning shows on each network than any recent fall in memory. But the fundamentals of scheduling remain intact...

The job of a scheduler has become far less narrow than it once was. The increase in viewing platforms means shows are amortized on a balance sheet over longer periods of time, and nets exercise more patience with an eye on long-term success...

Perhaps no broadcast network has benefited more from the streaming revolution than the CW. "It allows us to be more patient,” says Kevin Levy, The CW’s senior VP, program planning and scheduling. "Audiences now have a multitude of ways to discover and watch our shows, so the life cycle of these programs has been expanded.”

- Read the full article at Variety.com 






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