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News: General

The Secret Behind "Sausage Party"' Successes

Monday, August 15, 2016   (0 Comments)
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From The Washington Post:

It’s particularly smart that [Seth] Rogen, Evan Goldberg and partners were able to deliver Sausage Party on a $19 million production budget, which is on the bargain-basement side for a widely released, big-studio CG cartoon.

Rogen has voiced characters for such animated franchises as Kung Fu Panda and Shrek, which enjoy nine-figure budgets, as well as Fox’s Dr. Seuss’s Horton Hears a Who, which had an $85 million budget.

By making Sausage Party for a minor fraction of that, Rogen seems to have an eye not only on his star power, but also on maintaining leverage when it comes to negotiating for creative control on his self-penned projects.

Sausage Party was also boosted by the fact that, according to Variety, about half its ad budget was spent on digital promotion, which included wildly viral red-band trailers tailored to an R-rated comedy.

- Read the full article at TheWashingtonPost.com



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