First-generation Hispanic Americans may have grown up speaking Spanish, but even with the myriad Spanish-language programming options available, they still prefer to consume English-language media first, according to a new study from accounting and consulting giant PwC.
In the study titled “Always Connected: U.S.-based Hispanic Consumers Dominate Mobile, Entertainment, and Beyond,” PwC found that Latino viewers of all generations consume an above average amount of entertainment, particularly online. And most of that is in English.
The firm surveyed 1,000 people, half of Hispanic decent and half not. PwC will share additional, exclusive data from the survey at TheWrap’s TheGrill conference on Monday in Beverly Hills.