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Zee Entertainment Looks To Bring Bollywood To Hispanic Audience

Monday, October 3, 2016   (0 Comments)
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From Variety:

Count India’s Zee Entertainment Enterprises among the media companies focused on tapping into the buying power of Hispanic consumers in the United States.

Zee last month launched the first Spanish-language TV channel dedicated to Bollywood content.Zee Mundo presents Indian films from Zee’s library dubbed into Spanish — part of an aggressive international strategy for the company. It is also an attempt to reach an under-served audience with content it hasn’t yet been exposed to — and that Zee believes it is naturally inclined toward.

- Read the full article at Variety.com


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