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News: General

China Still To Usurp Top Film Market, But Not Until 2019

Tuesday, November 1, 2016   (0 Comments)
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From Variety:

China is still poised to overtake the United States as the world’s largest film market, but a slowing of audience growth means the handover of market supremacy will likely now occur in 2019, not 2017, as previously predicted, a top trade association executive said Tuesday.

Audience growth in China had been projected at 30% but now appears to be at 20% or less, said Michael Ellis, Asia-Pacific president for the Motion Picture Association of America. “It’s going to happen, it’s just not quite sure when,” said Ellis, speaking at the U.S.-China Film Summit at UCLA.

Ellis said the audience in China skews younger than in the U.S., with viewers in the 25 to 30 age bracket visiting the cinema a dozen times or more a year — representing more than 40% of that nation’s market.

- Read the full article at Variety.com


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