Branded Entertainment Network (BEN) Expands Partnership with Producers Guild
Thursday, December 1, 2016
The Branded Entertainment Network, the world’s first global network for product integration, and the Producers Guild of America (PGA), the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media, announced today that they have expanded their partnership.
Through this continued strategic alignment with PGA, BEN clients are assured to access integration opportunities across film, television and new media from some of the most prolific producers in entertainment. The rapid growth of entertainment content matched with BEN’s deep relationships and experience with producers, studios, networks, and distributors, including Netflix, Amazon, HBO, Crackle, Discovery, Bravo, Sony Pictures, among others, provides brands with unmatched product integration opportunities. Since 2009, there has been a 94% increase in scripted content. BEN, as the leader in product integration, is projected to manage more than 5,000 integrations in 2016.
Together, BEN and the PGA create a collaborative ecosystem that brings together brands, content creators and audiences. For global brands, it offers a way to plan smart, quantifiable, guaranteed product integrations to reach their target audiences, with the most exciting projects and personalities in the world of entertainment. For producers, it offers an important stream of production budget offset to bring creative visions to life and a way to cross-promote content in partnerships with prestigious brands. For audiences, it helps brings the story a consumer is watching to life.
“With the changing advertising and marketing landscape, brands are increasingly looking at product integration opportunities in top entertainment properties to reach their targeted audience,” said Gary Shenk, CEO of BEN. “By working closely with the PGA and its producers for the third year in a row, BEN successfully brings to life what we call our ‘consensus triangle’ where the needs of global brands, content creators, and audiences are seamlessly met.”
"For Producers trying to navigate and fund their productions during this current explosion of media distribution opportunities, the PGA's partnership with BEN provides unique value and broad access,” said Vance Van Petten, National Executive Director at Producers Guild of America.
According to a recent Ipsos study, 86% of marketing professionals believe audiences are influenced by the brands they see integrated into content mediums and that product integration is an effective way to reach target audiences. Authentic storytelling is created through collaboration between the brand and producer and this strategic partnership creates an ideal environment for integration opportunities.
The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The PGA has over 7,500 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. The PGA hosts important industry events including the annual PGA Awards and the Produced By Conference.
The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.